Watermarx have teamed up with BJ Ball again to produce a beautiful sample set of GMUND Cotton stock. It includes a box, a swing tag and a business card, showcasing how well this luxury paper stock lends itself to foil-stamped letterpress, blind emboss and deboss embellishments. If you haven’t seen it yet, get in touch with your rep at BJ Ball!
In the interview below, we spoke to our friend, Tony Betrand, the National Sales and Marketing Manager, about the success of this project.
WMX: So, what’s the story behind this collaboration?
TB: GMUND Cotton is unmatched in the Australian marketplace and therefore we needed to work with a partner that was equally as passionate about the product. Watermarx was a logical partner as the work they do is of equally high standard.
What should designers know about this GMUND range?
GMUND Cotton IS 100% cotton – beware of imitations!
The luxury feel of GMUND Cotton is truly unique and the print quality outstanding. It’s the only cotton product recommended for offset printing as well as dry toner digital, letterpress, hot foil stamping and embossing.
There is no question that GMUND make amazing quality products and their Cotton stock is no exception. It’s s available in 7 colours and 4 weights (110gsm, 300gsm, 450gsm and 600gsm). Foil stamping comes up superbly, as you can see in the sample set created by Watermarx, and designers (and their clients) will love the end result.
Plus, it’s widely available across Australia through BJ Ball.
Why did you choose Watermarx to help with this project?
We have collaborated with Watermarx in the past and find that working with Ange and Al is always such a great experience. The technical experience that Al brings to the project is extremely valuable and the attention to detail is what makes Watermarx the outstanding letterpress printer that they are.
BJ Ball have GMUND swatches and our wonderful GMUND promotion pieces available for those interested in using the product. Just email email@example.com and they will bring it out to you.