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Watermarx Giveaway! 250 FREE Letterpress Business Cards

250 free letterpress business cards bannerWOWEE! Here’s a treat for you… We’re giving away 250 black ink letterpress business cards, printed on timeless coaster board for FREE to thank our loyal customers and to celebrate your amazing talents!

Spend $2000 or more on printing with Watermarx Graphics, in a 30-day period, to receive 250 FREE letterpress business cards on coaster board.

Isn’t that just the best?

This offer is valid for a LIMITED TIME ONLY. The deal is on from now until the end of July 2017, and applies to new orders only.

Call Al or Ange on 02) 9905 8127 or email info@watermarx.net now and get printing! 

 

Posted by watermarx on the 22nd of April 2017

VA-VA-VOOM | Khouzame Group bring together a WOW invite

We have printed stationery for the events and catering company, Khouzame Group, many times over the  years and appreciate their attention to detail and quality they insist upon, going always above the call of duty on behalf of their customers. They realise exquisite occasions, putting in a tremendous effort to bring to life the vision of their clients for their special events, and make dreams (and dream days) a reality, with style and panache, and a lot of hard work (that they make look effortless)!

So, you can imagine how excited we were when they reached out to us for input into a special job for their client. They asked us to recommend a designer for a suite of wedding stationery, and we didn’t hesitate. We recommended Heather Hawkins of Hawk Creative. Heather always produces such stunning bespoke design for event stationery, and she delivered as always with this challenge.

Happy were we to unite these two talented businesses to collaborate on a beautiful piece of work. It bought together the best of all of Watermarx’s capabilities too. The result was a luxurious suite.

Invitation specs |

  • 600 GSM Gmund cotton mounted back to back
  • Debossed image
  • Foil-stamped design and gilded edges

Invitation cover |

  • Digitally printed on Superfine
  • Embossed and foil stamped

Information cards |

  • Digitally and letterrepss printed
  • Edge gilding

RSVP cards  |

  • Foil stamped both sides

Wrap |

  • Bundled in an embossed and foil-stamped belly band

 

We loved doing this job and it truly reflected all of the process that Watermarx and our fabulous clients have to offer!

Posted by watermarx on the 28th of January 2017

We’re LOVING Foil Edge Gilding

davidjones
We have been busy getting gold on our hands here at Watermarx, with our clients showing a sudden flurry of enthusiasm for edge gilding on their high-end jobs. Lot’s of finery and fun!

Gilding is an embellishment we offer our clients as a value-add for their jobs and it works across a huge spectrum of pieces, for all different purposes. The shimmery foil edge gives a piece personality and something a bit special. It’s an ancient technique used even way back by the pharaohs, to suggest a hint of luxury. It will upgrade the whole look and feel of the job, and we joke that it’s a champagne upgrade for those on a beer budget.

goldWe will gild (almost) anything starting from A6 sizes and above to add that extra va-va-voom! First, we prepare our sheets to be sure that the edges are ultra-smooth and dust-free, then we apply a thin layer of foil along the edge of the stacked, cut pieces and file it back. That’s why you can’t have colour bleed off the edge, because the print quality can be scuffed or made furry after we sand the gilding back to finish.

If you’re looking for a little je ne sais quoi for your next job, chat to us about this special feature, and be sure to read our tips below to help you best design the glam factor of gilding, in the most cost-effective way.

 

Tips for incorporating foil edge gilding into your job

  • Use a border/margin: when combining edge gildng and digital print, don’t have the colour bleed off the edge
  • Select a coloured stock: gilding works best on coloured paper but it can also make a beautiful impact on plain white stock (and elegantly dress up a simple look)
  • Be creative with your colour choices: gold and silver are perennial favourites, but we have seen some gorgeous pop pink and neons used
  • Upgrade the look of a cheap job: if using a thick, economical box board and we can over edge gild to instantly make the piece look premium

montblanc

Shakespeare is often attributed with popularising the phrase “don’t gild the lily”, which means to add or embellish something that is already naturally beautiful. In this case, though, we have found that edge gilding can transform a simple job that is lacking a distinction, and inexpensively take the whole piece to a new level, giving it a much more premium look and feel.

In big news across the ditch, the first David Jones store opened in Wellington, New Zealand a week and a half ago, and we had a lot of fun helping produce the invitations for their launch event. The touch of gold must have brought good luck because the New Zealand media keep reporting record sales!

Read more about Watermarx Graphics gilding here

Posted by watermarx on the 9th of August 2016