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VA-VA-VOOM | Khouzame Group bring together a WOW invite

We have printed stationery for the events and catering company, Khouzame Group, many times over the  years and appreciate their attention to detail and quality they insist upon, going always above the call of duty on behalf of their customers. They realise exquisite occasions, putting in a tremendous effort to bring to life the vision of their clients for their special events, and make dreams (and dream days) a reality, with style and panache, and a lot of hard work (that they make look effortless)!

So, you can imagine how excited we were when they reached out to us for input into a special job for their client. They asked us to recommend a designer for a suite of wedding stationery, and we didn’t hesitate. We recommended Heather Hawkins of Hawk Creative. Heather always produces such stunning bespoke design for event stationery, and she delivered as always with this challenge.

Happy were we to unite these two talented businesses to collaborate on a beautiful piece of work. It bought together the best of all of Watermarx’s capabilities too. The result was a luxurious suite.

Invitation specs |

  • 600 GSM Gmund cotton mounted back to back
  • Debossed image
  • Foil-stamped design and gilded edges

Invitation cover |

  • Digitally printed on Superfine
  • Embossed and foil stamped

Information cards |

  • Digitally and letterrepss printed
  • Edge gilding

RSVP cards  |

  • Foil stamped both sides

Wrap |

  • Bundled in an embossed and foil-stamped belly band

 

We loved doing this job and it truly reflected all of the process that Watermarx and our fabulous clients have to offer!

Posted by watermarx on the 28th of January 2017

BASTIAN OF REFINED CHIC | Wedding Stationery by Baxter Studios

Bastian Storch is the Art Director of Baxter Studios an agency we have collaborated with on many jobs. Bas has always been a delight to work with, and his studio continually produces original, high-quality work that we have had the pleasure to print.  

Together, we recently worked on a job of passion with him- this beautiful, copper-foiled wedding stationery suite he designed for his upcoming wedding in the Hunter Valley.  

What was the inspiration for this wedding invitation?

I wanted to create something different from your ‘usual’ wedding invitation, but wanted to still design something that shows what it actually is: a wedding invitation. My usual process is that I browse Pinterest for inspiration. I roam through different boards from architecture to graphic design, kitchens and landscaped gardens, you name it. Pinterest is like a weird wonderful rabbit hole! Of course I then also had to deal with the time, budget and weight constraints, because I didn’t really want to spend hundreds of dollars for postage to Europe, either.

Who was involved in the design process?

I designed it myself. There has been many drafts and changes until I arrived at the final design. Different printing techniques and embellishments such as letterpress, foiling, flocking and embossing have been part of the process where I ended up changing my mind multiple times. I heavily relied on Ange to guide me to find the most economical way to set up the designs to minimise the set-up cost for the printing plates. I also had my business partner and friend refine the wording and work her copywriting magic.

How was the invitation suite created? 

I set everything up in Illustrator. It’s my preferred program to work in because I can use it like a scrap board where I just add new ideas, duplicate, change etc and fill it with multiple art boards so I can quickly get an overview of everything I designed and make quick decisions what works and which elements can be taken further.

Are there other printed elements that tie into the invitation’s theme?

The theme (if you can call it that) is French Country Provincial meets Australian Native Flowers meets …??? The wedding venue is this beautiful country estate in the Hunter Valley, called Redleaf. For florals we are keeping it simple with lots of greenery and Australian native flowers. There will be menu cards for each plate once we have finalised the menu. Our caterer is the amazing Robert who owns and runs Bistro Molines in the Hunter Valley. The menu will be French inspired obviously encompassing the theme. There are Thank You cards as well, which have already been printed.

What materials did you want to use and why?

Selecting the right paper was very important as I have a real passion of beautiful paper stocks. It actually was quite a journey to get the paper that I wanted to work and Ange has worked hard to find a printer who would print digital on 350GSM Colorplan Pristine White. The cover is Gmund Power Blue 300GSM, which is a lovely rich blue, that perfectly matches the vibrant copper foil.

The inserts are Colorplan Pristine White 350GSM. They are digitally printed with blue typography to match the blue of the cover and a water colour floral print of orange and pink to pick up the deep copper colour of the foil.

How was/will the theme of the invitations carried into other elements of the wedding?

The colour palette of the invite will be carried into other elements such a flowers, table decoration/wear and dress code for groom and groom as well as the bridal party.

Compliments or feedback you have heard or your favourite thing about the design?

I think my favourite thing is the copper foil and Gmund Power Blue paper stock combination. It’s such an amazing look.

How did you collaborate with Watermarx on in the making of these invitations?

Ange has been on my speed-dial for the last days of finalising the invite! Watermarx have been amazing helping me find solutions to stock and printing issues that came up during the quoting and development process and I couldn’t be more happy about the final product. The quality of finish and eye for detail has really made this design come to life.

Their pool of knowledge and resources is invaluable! Watermarx really helped with finding the right combination of all elements – paper, foil colour and printing technique.

Posted by watermarx on the 15th of January 2017

FIT FOR A QUEEN | Rose Gold Foil Wedding Stationery

invitesWhen a bride-to-be asked her bridesmaid and graphic design besty, Rebecca Philipp, to create the wedding stationery for her wedding last April, it was not as simple as giving her creative carte blanche.

“There were a lot of things I didn’t want!” Victoria recalls, “I told Bec, ‘not shiny, no glitter blah blah etc etc.’ In the end, we decided that my taste was best described as the style of an old country lady…or someone from the royal family throwing a garden tea party!” She laughs. Luckily the designer wasn’t at all fazed.

The suite was created with a watercolour floral theme that was digitally printed on thick, uncoated stock and embellished with rose gold foiling. We foil-stamped the invitations with the very trendy Milford Astor Rose Gold, as wedding gift to the couple by Watermarx Graphics, using CLIQX. The rose gold feature definitely added the desired royal twist!

Pro tips for combining digital printing & foiling:

To achieve the same wow result by combining digital printing with specialty finishing, have a chat to us about your stock choices before they are made! There is a limited selection of paper that works perfectly with digital printing and will suit embellishment, so it’s better for designers to get in touch and share their ideas. With embellished digital printing, registration is critical for best results. We have found that Indigo presses are the best for registration.

Now, enjoy our interview with the artistic designer Rebecca Phillipp.

 

WMX:  Can you describe the stationery design?
Rebecca Philipp:  I believe a theme should follow through an entire event, that’s why it’s so important to nail the design direction with the first piece you make (which is normally the invitation.) From there, I try to make every design piece a little bit different to make it interesting, using the same design elements to tie up the theme, without repeating yourself. The invite consisted of 3 cards: the wedding details, wishing well card, accommodation suggestions and dinner invitation. For the wedding we also made a welcome sign, menus, seating chart and name tags for the tables.

WMX:     What was the inspiration for the design?
RP: I always want my designs to say so much more than just being a beautiful design piece. My job is all about communication and in this instance, I wanted the creative to reflect what the wedding couple are about: the time of the year, the location and the type of wedding. It’s almost a subconscious thing where a look and feel can tell a story beyond what you can literally see on the piece of paper.

WMX:  How was the illustration made?
RP:  I draw for inspiration and as a part of the creative process but I’m not an illustrator by any means  – I’m all digital! I get started by sketching and creating mood boards, but the design magic happens on my computer!

WMX:   What did you want for the paper specs and why?
RP: Print is everything! A design can look so different depending on the stock and print techniques you choose. Unfortunately most projects are limited by budget but stock and printing should be taken into consideration in the early stages of designing as its all part of the final product. The off-white and uncoated stock was the obvious choice for the invitations to suit the rustic country wedding that it was, and the finishing touch of rose gold foiling, was an elegant element that really lifted the invitations, instantly making them feel very special.

WMX:  Favourite thing about the design?

RP:  That the couple loved the invites as much as I did! Nothing is more rewarding than a happy client.

vicwed vicwed2 vicwed3 vicwed4

Posted by watermarx on the 11th of September 2016