A white paper has been released in the print embellishment industry, which shows the positive impact of foil stamping on packaging. The research outlined in the paper showed that this embellishment – a specialty treatment which, as most of you well know, is a Watermarx Graphics speciality – attracts the eye of shopping consumers faster than plain packaging, and held their attention longer than items which did not have foil stamping as part of their packaging design but were otherwise identical packages.
Earlier this year the Foil & Specialty Effects Association (FSEA) and International Association of Diecutting and Diemaking (IADD) held a joint conference in Milwaukee. During the conference, Dr. Andrew Hurley, a professor from the CUshop Consumer Experience Laboratory at Clemson University’s Sonoco Institute, released a white paper commissioned by the FSEA.
The bling advantage is clear! Foil stamping increases visibility, stimulates attraction, holds attention and convey an image of value. In industry speak these kinds of embellishments are called “high-visibility enhancements”. The list of high-visibility enhancements incorporates several processes, including foil stamping, embossing and debossing. We are experts in these embellishments and can help you select your treatment at the design stage, so as to help you find an economical solution that will push your piece ahead of the competition.
We recently printed the packaging piece shown in the picture for a high-end brand. Using gold and silver foil on Ispira black from Spicers, we were able to achieve the dazzling effect of luxurious, metallic flashes. Everyone loves the glint of a bit of precious metal! Just another satisfied customer who, we hope and this new research tells us, is sure to have plenty of happy customers of their own.
Read more about the FSEA white paper or request a free copy here