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SUDDENLY IT ALL CLIQX

If you haven’t heard already, Watermarx Graphics along with its technology arm has spent years of R&D developing the now patent pending CLIQX embossing technology and we are producing the most amazing work with crisp clean striking results.

The CLIQX embossing die system utilises a water washed-out male and female photopolymer die set on a magnetic mount – phew, what a mouthful!

Basically, photopolymer dies are a modern alternative to metal dies. Designs are from the computer and processed onto these plates using a water wash out process which are quickly produced, durable enough to be used for short or long runs and are more economical than metal dies.

The CLIQX embossing system can be used on an existing die cutting cylinder or platen machine and used in line with die cutting forms. This allows the machinist to die cut and emboss in the same pass, which can be a serious time saver – Watermarx is talking to printers that are also interested in licensing the system, so they too can offer a CLIQX emboss.

Watermarx also have a CLIQX foil stamping system that is also patent pending – but that’s another story…