Whoosh! Where does the year go? Our presses are whirring right now, here at Watermarx, and we are BUSY with Spring wedding season upon us and Christmas just around the corner (can you believe it’s coming up so fast?!)
We get to see the cutest, cheekiest and loveliest letterpress designs for our corporate clients’ Christmas cards and thought we would share some tips and trends for the upcoming Chrissy card season, in case you are starting to think about what you might be sending out to your mailing list this year.
Envelopes & Antelopes
Neat little pouches, ribbon-tied envelopes and craft stock – the trick is to delight them with the details. A little touch of crafty never fails to please the eye and is treat upon office desks and in letterboxes.
Victorian-inspired Botanical sketches have been a sweet letterpress trend that has been floating around for a little while now, but it’s super gorgeous when it comes in the Christmas-themed variety. Mistletoe, acorns or for a more Australiana touch try gum nuts and leaves or Christmas bush… the possibilities are endless. Our crisp letterpress lends itself to the fine linework of these charming illustrations.
Either by making your card a pop-out on heavy stock that can be hung on a Christmas tree branch, or giving it the appearance of one by blinging it up with a bit of foiling, this trend was a big hit last year and is sticking around for the holidays this year, too. It just takes a little bit of pretty ribbon or baker’s twine to turn a bauble-shaped card into omething really special.
Folksy Christmas Sweater Style
Vintage, quirky and fun. Use old school, folky designs in just one- or two-colour letterpress printing on luxuriously heavy white card or kraft stock to get your snowflakes and quaint patterns to pop!
Talk to us about your Christmas cards today and let us help you spread some direct mail cheer.