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Happy Year Of The Goat | BJ BALL

BJ BALL_Watermarx_ chinese new Year of the GoatHappy Lunar New Year!

Many Asian countries follow the lunar calendar and according to the Chinese horoscope, this is the Year of the Goat…or the sheep… or the ram, depending on whatever floats your goat. The history of printing is intertwined with the lunar calendar, too. The earliest known form of woodblock printing came from China as early as before 220 A.D.

To celebrate this auspicious occasion, Watermarx Graphics teamed up with our pals from BJ Ball Papers to design a promotional piece for them.

The New Year Bookmark is inspired by the red money envelopes that are traditionally given in Asian culture,for good luck at New Year. The envelopes are often the strong red that is favoured in eastern design for being a colour that attracts good fortune and we found a great match with “Bright Red” from the BJ Ball’s Colorplan collection.

On 270 GSM stock, we used CLIQX to gold foil and emboss the artwork which was illustrated to look like it had been done with the brushstrokes of tradition Chinese calligraphy. It turned out great. Make sure you get one from your BJ Ball rep next time you see them!

 

Posted by watermarx on the 21st of February 2015

AGDA, BJ BALL & INTERBRAND COLLABORATE WITH WATERMARX

Last Monday night we were invited to the Australian Museum for a talk given to AGDA members by Damian Borchok, CEO of Interbrand Australia and NZ on ‘How To Run A Successful Branding Studio’ the very question that haunts most of you ever-active, creative minds.

We were there as guests of the papermerchants, the BJ Ball Group and AGDA who sponsored the night. BJ Ball launched a cleverly (Interbrand) designed sample swatch kit in the style of the AGDAnew relaunch. Much to our great pleasure, the lovely Anita invited us to collaborate with ADGA /BJ Ball on this project and we printed the swatches giving us the opportunity to showcase how these stocks can be brought to life with various printing techniques.

SHOWCASING THE POSSIBILITIES

  • We had the chance to treat the BJ Ball ‘Onyx Embossed 300gsm’ with a ‘true emboss’ (for those of you who don’t know, a true emboss is created with a male and female plate rather than just letterpressed for the impression. This gives deeper dimension… yes, it does sound rude but trust us, it’s lovely.)
  • We used fluoro ink (hot pink) to letterpress and emboss the ‘Cyclus Offset 350gsm’ showcasing what can be achieved with a recycled stock.
  • We also enjoyed letterpressing the ‘Boxboard Pasted 600gsm’ because chunkier, weightier stocks are in vogue at the moment and we love that this stock gives an authentic, crafty or rustic feel, and is an incredibly economical option.

RECYCLED IS THE NEW UNCOATED: Likewise, most designers would overlook ‘Ecostar Uncoated 350gsm’ so it was fun to emboss this swingtag to show off the possibilities of this humble stock, which took to our emboss very well

WERID IS THE NEW WONDERFUL: ‘Plike black 330gsm’ is notoriously tricky to work with but has the most beautiful, velvety texture which seems to lap up foiling.

THANKS TO EVERYONE – Including that nice young man who commented on our new website!

It was a treat to mix it up with the NSW AGDA members and our industry peers including Southern Colour and Konica Minolta. It was a great night and very well done.

Many thanks to Anita from AGDA (who tirelessly strung almost every swatch book together herself, we heard) for bringing us on-board. Big thanks also to BJ Ball whose papers were an honour to play with.

Posted by watermarx on the 12th of September 2012