Happy Lunar New Year!
Many Asian countries follow the lunar calendar and according to the Chinese horoscope, this is the Year of the Goat…or the sheep… or the ram, depending on whatever floats your goat. The history of printing is intertwined with the lunar calendar, too. The earliest known form of woodblock printing came from China as early as before 220 A.D.
To celebrate this auspicious occasion, Watermarx Graphics teamed up with our pals from BJ Ball Papers to design a promotional piece for them.
The New Year Bookmark is inspired by the red money envelopes that are traditionally given in Asian culture,for good luck at New Year. The envelopes are often the strong red that is favoured in eastern design for being a colour that attracts good fortune and we found a great match with “Bright Red” from the BJ Ball’s Colorplan collection.
On 270 GSM stock, we used CLIQX to gold foil and emboss the artwork which was illustrated to look like it had been done with the brushstrokes of tradition Chinese calligraphy. It turned out great. Make sure you get one from your BJ Ball rep next time you see them!