Get In Touch

Ph. +61 2 9905 8127
F. +61 2 9905 8128
info@watermarx.net

TwitterLinkedInFacebookInstagram

Zed & Bee Shake Up The Letterpress Landscape with Divine Invitations

The very clever and talented sister team, Zoe Ritch and Billie Shennen, are the duo behind Zed & Bee. These unstoppable women have recently launched a new collection of designer letterpressed invitations which we helped them bring to life.

They went into the designer invitation business when Zoe couldn’t find beautiful quality bespoke invitations for her own wedding a few years back.  She and Billie (both are graphic designers) decided to join forces to bring to meet this market gap, and began crafting invites with individuality, colour and fabulous flair.

Both are very well versed with deigning for bespoke printing techniques. They utilise plush stocks and cleverly design for a bold and contemporary take on letterpress. The designs are refreshing, tactile and expressive – with something to suit every kind of event.The new invitation collection is perfect for budget-conscious brides, events planners or anyone with an occasion to host but who would rather spend the dollars on the food, wine and entertainment than the invitations themselves. Their letterpress engagement, wedding, bat mitzvah, christening, anniversary, corporate function and birthday invitations are a breath of fresh air in the Australian design scene.

Simply select the style you like, select your colours and add your custom details (your names and dates, any special wording etc.) and have a beautiful custom stationery. Visit their website to discover their fabulous ‘Celebrations on Paper’!

Posted by watermarx on the 8th of December 2012

ON THE SURFACE OF THINGS – Thinking Outside the Square When It Comes To What You’re Printing On

We’re spoilt for choice when it comes to stocks, these days.

It’s not just cotton stocks for letterpress anymore; if you work closely with your printer when you are planning and designing your jobs you will find that there are plenty of options to print on, and we don’t just mean paper.

Box board and coaster board have become very popular letterpress options because they have a bulkiness about them and their fibres letterpresses brilliantly, allowing your lettering to show up with a crisp impression. It doesn’t hurt that these boards are much more affordable than traditional cotton stock. They don’t have the velvety feel of cotton which is loved for bridal invitations and save the dates, but they bring a rustic, organic charm of their own which would suit many jobs. Not to mention that it is easier to find recycled board options for clients demanding greener choices.

Have you ever thought of foiling plastic? Watermarx Graphics recently completed a fantastic job for a wedding invitation using gold foil on a thick, clear plastic film. Sweet Art create fantastic, imaginative cakes in the shape of just about anything, so they were looking for an invitation with a twist. They chose a plastic substrate to foil stamp on to create the same effect of surprise and delight for their client that their cakes achieve.

We often use CLIQX technology to put ink or foil or emboss on plenty of unusual surfaces. We have used white foil on a silver mirror board to create an elegant invitation for a high end cosmetic company. We have also had great results with foil stamping on a foiled background.

Give us a call – we’re happy to help you think outside the square on your next job!

Posted by watermarx on the 3rd of October 2012

The Value of a Good Impression – Designing For Print With L’Atelier Group

Katerina Roth’s clients had a dilemma; their business offered expensive gift certificates but the gift certificates themselves didn’t look expensive enough. In other words the printed certificate failed to convey the value that the giver had invested in, therefore reducing the quality of the experience (nobody wants to be thought of as cheap) and reflecting poorly on the company overall.

They approached her studio, L’Atelier Group, with this job and the task of redesigning their business cards and covernote. Katerina’s solution produced a gift certificate design which utilised gold foil to give the impression of high value (a touch of gold almost always makes printing look special) combined with the texture of letterpress – which was requested from the client. The client had noticed that letterpress printing seems to be popping up everywhere at the moment and felt that it would suit their branding.

We were delighted to work with Katerina because she truly knows her craft and designs in such a way that maximises the capabilities of various print techniques. More designers like that, please! Often we are faced with a job that has not been designed with the embellishment finish being requested, in mind.  Sometimes this is wonderful creative audacity trying to push the envelope of what is possible but more often than not, it’s simply because the designer has not been taught what letterpress can and can’t do well, which stocks work best with which finish, to foil or not to foil.

Edition  2 of Justus Magazine  is a fantastic resource for print designers interested in learning how to design beautifully for letterpress printing. Or click here  to see our list of capabilities on the Watermarx and click on the different links to read our Designer Tips.

Posted by watermarx on the 16th of September 2012