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ON THE SURFACE OF THINGS – Thinking Outside the Square When It Comes To What You’re Printing On

We’re spoilt for choice when it comes to stocks, these days.

It’s not just cotton stocks for letterpress anymore; if you work closely with your printer when you are planning and designing your jobs you will find that there are plenty of options to print on, and we don’t just mean paper.

Box board and coaster board have become very popular letterpress options because they have a bulkiness about them and their fibres letterpresses brilliantly, allowing your lettering to show up with a crisp impression. It doesn’t hurt that these boards are much more affordable than traditional cotton stock. They don’t have the velvety feel of cotton which is loved for bridal invitations and save the dates, but they bring a rustic, organic charm of their own which would suit many jobs. Not to mention that it is easier to find recycled board options for clients demanding greener choices.

Have you ever thought of foiling plastic? Watermarx Graphics recently completed a fantastic job for a wedding invitation using gold foil on a thick, clear plastic film. Sweet Art create fantastic, imaginative cakes in the shape of just about anything, so they were looking for an invitation with a twist. They chose a plastic substrate to foil stamp on to create the same effect of surprise and delight for their client that their cakes achieve.

We often use CLIQX technology to put ink or foil or emboss on plenty of unusual surfaces. We have used white foil on a silver mirror board to create an elegant invitation for a high end cosmetic company. We have also had great results with foil stamping on a foiled background.

Give us a call – we’re happy to help you think outside the square on your next job!

Posted by watermarx on the 3rd of October 2012