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Neenah Paper launches “The Beauty of Letterpress”

beautyofletterpressneenahNeenah Paper have just launched The Beauty of Letterpress, a blog devoted to the celebration of our craft. It has everything from the history of letterpress through to modern day magicians who are casting strange magic with ink and muscle. Leading American letterpress printers are showcased as well as notable mentions from elsewhere in the world – including us!

“When art or type is pressed into sumptuous paper, it creates a physical impression that simply begs to be touched,” said Tom Wright, senior director of advertising and design for Neenah Paper. “We believe the extraordinary, communicative power of letterpress printing and the community of people who make it happen deserve a special place—The Beauty of Letterpress celebrates and honours the modernity of this 500-year old craft.”

The Beauty of Letterpress is a sister site to The Beauty of Engraving launched by Neenah Paper last year. Both sites feature CRANE® Papers. CRANE’S LETTRA® Papers, CRANE’S CREST® Papers and CRANE’S BOND® Papers are marketed and sold by Neenah Paper.

As part of this virtual letterpress home for the 21 st century, the creators have pledged to help raise $30,000 in funds for  Hamilton Wood Type & Printing Museum (woodtype.org).  The Museum is a landmark institution in America’ rich printing history and keeps relics of letterpress dating back to the 15th century, when letterpress had only just started.

Check out Watermarx’s listing on the website and delight in a lovely digital tribute to letterpress.

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