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Watermarx & Boheem claim PICA Gold

Lexus pica watermarx boheemWe were thrilled to learn that Watermarx had taken out the Gold award for the stationery category at the PICA (Printing Industry and Craftsmanship Awards)  in December last year, with a collaboration piece we did with Boheem Design. We also won a silver in the Postcards and Greeting Cards section with this little number we printed for Dandreti Designs.

We thought you would like to learn a little more about the designers who helped us get the gong, so we caught up with Kassandra and Claire from Boheem to shoot the breeze about print and design. They claim to love fancy finishes, so we know you’ll get along!

What us the story behind Boheem Design?

Boheem opened its doors in 2004 when we (Claire Bonnor and Kassandra Hunt) decided to join forces. We had been friends whilst studying design at the College of Fine Arts, and wanted to begin a visual communications company which offered great ideas, beautiful design and an outstanding attention to details to our clients. Ten years on, and Boheem’s small team of talented creatives has made its presence felt in Sydney and beyond.

 What work do you most enjoy?

What we love about what we do is taking a brief from a client and then setting to work to transform it into an effective and rewarding piece of communication. We love the problem solving – that process of finding out what will appeal and ultimately evoke the right emotional connection with your target audience. This may sound very clinical, but it’s what makes us tick.

What do you think it is about the Lexus piece that caught the judges’ eyes?
Ange called us to let us know the invitation had won the gold PICA award. We were all very surprised and pleased to hear the news.The Lexus project had a combination of 2 paper stocks which were die cut and glued, a blue and silver foil as well as letterpress. The invitation was technically quiet difficult however we think the finished product looked refined and simple, which is the key to a successful design. It may have been the irregular die cut shape as well as combination of printing techniques which caught the judges eye.

Was this the first time you have teamed up with Watermarx on print projects?

We have collaborated with Watermarx on three Lexus Melbourne Cup invitations in the past, and always value the experience and advice Ange and Allen bring to each project. We send our initial design visuals across and chat through what they think will give the best result. We will always have an idea for the paper stock and finishes we would like, but this might change depending
on what Watermarx recommends. Definitely a team effort!