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Watermarx & Belle-Laide Events Make Beautiful Printing Together – Merrill Lynch Invites

We have long been making friends in high places and today we would like to introduce you to one of our valued clients, Belle-Laide Events.

They are a superstar events company based in Surry Hills and we have been working with them for over a year, printing their lovely designs for invitations to their la-di-dah events. A wow occasion requires a wow invitation, and we have had the pleasure of helping Belle-Laide Events produce some gorgeous work for their portfolio of top-notch clients.

Together with the talents of their designer, Rachelle, we have made some incredible pieces that have effectively knocked their clients’ socks off… and that’s exactly why we get up in the morning! Their clients include the likes of Bank of America Merrill Lynch and we recently worked with them on this project where we printed these impressive invites.

We love helping our clients create WOW invites because we know the power of a beautiful piece of printing. The Merrill Lynch piece was mounted and silver foiled which illuminated the intricate design around the text and popped off the black background.

Events planners will tell you, an invitation is the first impression of the event to come. It sets the tone and really does help motivate attendance (and that’s what it’s all about sometimes, folks, bums on seats!) For those with much more thrilling social lives than us, a carefully designed and quality printed invitation will pop out from the sea of flyers announcing various social engagements… and we don’t need to tell you the advantage of print for cut-through in a digital age!

Specialty-printed invitations, like the ones we produce with Belle-Laide, trump email invites every time and with the wow-factor comes the first thrill for the guest, then it’s over to you to make sure it’s only one of many memorable experiences throughout the occasion.

Posted by watermarx on the 29th of August 2012


To celebrate the launch of this here, brand-spanking new website (designed for us by Kinski & Bourke we are inviting designers to take part in a business card competition to celebrate.

To celebrate the unveiling of this lovely site we want to print your dream business cards. Submit your business card designs to they can be 1 colour + emboss/deboss or 2 colour. The best design that makes clever use of Watermarx’s embellishment capabilities (check out some examples) will be awarded with a set of 250 of the cards printed. That’s $800 worth of high-end printing that will have you looking unbelievably stylish and professional.

You can enter up to three times and entries close 2nd September 2012. The winner will be announced the following week right here on our blog.

If you aren’t already a fan, keep up to date on all things Watermarx by liking our Facebook page. So, what are you waiting for, get to business!

Posted by watermarx on the 20th of August 2012

Winning! Watermarx wins gold, silver & bronze at PICA Awards.

The excitement of the Olympic Games has ended for another four years, we will have to seek our gold, silver and bronze fixes elsewhere. The good news is that the NSW Printing Association are now calling for entries for the 2012 PICA Awards.  Last year Watermarx took home Gold, Silver and Bronze in the specialty print category.

The Printing Industries Craftsmanship Awards (known as PICA) celebrate excellence in print, packaging and visual communication and recognise the special efforts of printers by awarding their best work. The Awards are committed to raising the bar for the Australian print industry and gaining international recognition for the fine work produced here.

The piece that claimed gold was a CD Wedding Invitation & Order of Service Cover printed on Superfine White Eggshell and Somerset 300 gsm supplied by BJ Ball Papers which was letterpress printed and embossed; Paspaley Invitations we printed for Black Communication on KW Doggetts Fine Paper’s Cambric Linen in silver foil, won silver; and The Style Co Wedding Invitations printed on 300gsm Somerset stock (supplied by Rossdale) letterpress printed and debossed.

Our winning pieces all engaged the use of CLIQX die systems for all of them. We will be entering again this year, so fingers crossed we’ll be able to add to our collection of medals!

Posted by watermarx on the 20th of August 2012