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Letterpress in the Letterbox | Direct Mail & Real Estate Marketing

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“It’s tangible, it’s solid, it’s beautiful. It’s artistic, from my standpoint, and I just love real estate.” – Donald Trump

Here in Sydney, real estate is an obsession of the citizens, which makes for some pretty competitive marketing activity. In suburbs everywhere the streets are lined with the bold boards out the front of houses loudly announcing “FOR SALE” or “FOR AUCTION” and, often, the dramatic slap of that roaring red sticker that declares on a diagonal “SOLD BY”. The science of real estate marketing is an old one, and we are all very familiar with the most powerful weapon in the armoury of the real estate agent – the direct mail piece.
We recently sold our home on the Northern Beaches thanks to the usual real estate agent method.

However, when it came to purchasing our new home, we found success in an effective cut-through of a direct mail piece that we put together ourselves. We had tried the traditional route to purchase our home but quickly became frustrated when we failed to find the perfect vendor at the right price. That’s when we decided to take matters into our own hands, and put the magic of letterpress to work. We often blog here about the wonders of our craft for offering a point of difference to gain some attention in the busy world of fliers, brochures and postcards, so it was time to take our own advice.

Ange designed a letterdrop piece that Al printed in letterpress. The concept was simply along the lines of; “We are a local family who are looking to purchase in your area…” and we printed 200 of them in one colour letterpress on a 600gsm cotton stock. After living in the area for 8+years, we knew that our target market and so delivered the postcards into letterboxes of those houses that we thought fell within our purchase range. Within one day of the letterbox drop we had three enquiries. Within two days we were viewing potential houses and within a week and half we had purchased!

The happy vendors loved our approach so much, that they asked us to create a similar style of piece for them. We printed off 200 postcards for their letterbox drop and we were thrilled when they told us they found their new home the same way.
Lesson learned! Sometimes the solution to a marketing conundrum is lying right under your nose. The success of these two inexpensive “letterpress in the letterbox” campaigns reaped their value over a hundred fold. It was the surprise-and-delight factor of a completely original approach to the design and printed look of our real estate marketing campaigns that prompted people to pick up the phone. Letterpress has the power to do this; it has the power not only to look special, but to make the receiver of a printed piece feel special. We have told you that before and once again, the proof is in the pudding.

Happy house-hunting!

Posted by watermarx on the 27th of June 2014

Looking into the Crystal Ball for Books

Copyright: Coffey ArchitectsThe wonderful Intelligent Life magazine ran a feature on their website this week asking leading British design agencies to reimagine bookshops, future-proofed against online competitors like the juggernaut that is Amazon.

Coffey Architects responded by looking 50 years into the future, to a world where books are truly digitised. But for founder, Phil Coffey, this will only serve to ensure “the cult of the book as a beautiful object.”  His team named their futuristic bookstore Craftword and paint just the kind of beautiful space that lovers of design, storytelling and print would long to spend their days.

“…It’s the antithesis of an e-book emporium: niche, retro, social, inky, bibulous, but with only a few books to buy off the shelf. The idea is that you make your own, with the help of floating robots—choosing the paper, ink, font, leather, even gold leaf—on antique presses and binders…. You’d do it to enjoy the pleasures e-books will have ceased to offer: the smell and feel of ink and paper, the heft of a hardback in your hands, a cover that’s a work of art. And the edition you take home would be unique.”

Luckily, there’s no need for us to wait until we’re old and decrepit to enjoy this fantasy because we’ve always known the pleasures of print. We work with it every day! Our clients are also in on the secret and work with us to craft tactile keepsakes that are letterpressed, embossed, debossed and foiled for that in-the-hand, sensory magic that the web just can’t compete with.

Read the full story here.

Posted by watermarx on the 6th of June 2014

Watermarx Wins Print Award Gold With Teamwork!

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We’re excited to share with you the news from the recent National Print Awards; Watermarx took out Gold in the stationery category with a piece we think is an especially good example of the beauty of teamwork.

We have blogged before about the  wonderful results achieved when we work as a team with our clients from the very beginning of the design process. By collaborating with us early, we can advise ways to accomplish your creative vision in the most cost effective and beautiful way. The winning piece, an invitation designed by Boheem Design for Lexus, required all hands on deck.

The foil stamping /letterpress printing /prepress and die-cutting were done by Watermarx, but big ups go to those suppliers that also helped us to bring to life the gold gong result!

Thanks to:

So, from the design concept through the production to the delivery of a Gold award winning invite, it takes a team. We have friends in handy places and can bring an accolade-worthy job into fruition. If that’s something you would like us to help you with, never hesitate to call!

Posted by watermarx on the 3rd of June 2014