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TOUCHING STUFF | Tactile print will be $1.9bn industry

A report that released this week from BCC Research in the USA, announced that the tactile printing market will grow by 60 percent. The experts predict that the industry will be worth $1.9bn in 2022, globally.

They cite the reason being the growing demand for innovative packaging. The report says that businesses are now seeking out-of-the-ordinary packaging to grab a consumer’s attention. More and more consumer business are using tactile features like embossing and debossing for their packaging and labels, which is driving a boom in dimensional printing.

The author of the report, Robert Eckard, says, “Where a product’s packaging can more wholly engage a potential purchaser through tactile elements, this can be a competitive edge for one product over another. Sensory marketing was born of this consumer preference for pleasing tactile elements in packaging.”

We are excited to be one of Australia’s leaders when it comes to emerging technologies around this trend. We have seen print embellishments go from a luxury add-on to a key marketing strategy for brands looking to cut through. This is why we have invested in CLIQX technology.

With CLIQX, printers are now able to offer everything from braille printing for the visually impaired, to a crisp emboss or deboss. Now, it seems, the market is truly realising that there is more to this than just zhuzhing up your product packaging or business cards. Tactile printing has a number of functional purposes and is driving purchasing decisions.

Watermarx has been in on this secret for a long time. Our passion for the romance of print is inspired by the powerful impact that we know can be made when you engage your customers’ sense of touch. We didn’t need a report to prove it, but we’re chuffed that research is now saying what we have known all along!

Talk to us anytime about how we can get your customers’ senses tickled with the sensory delights of tactile printing.

 

 

 

 

Posted by watermarx on the 10th of November 2017

PLASTIC FANTASTIC | EMBOSSING PLASTIC WITH CLIQX

Have you ever thought about embossing or texturing clear, plastic label stock? Now with the CLIQX embossing system, you can!

What is embossing?

Embossing is an embellishment technique that creates a raised, three-dimensional image the surface. Usually, this would be on paper or card (we call this stock) but lately, we have seen clever experimentation with denser substrates such as polypropylene or plastic label stocks.

CLIQX is a system developed by Watermarx Technologies, based on our years of experience working with both printers and designers, refining the craft of beautiful, premium-quality print finishes. It is excellent and producing a crisp finish, and we are excited to have worked on a number of great jobs recently, that have applied it to plastic surfaces.

Printers – talk to us about adding CLIQX to your mix.

Designers – here are our tips for working with this noble finish!

Design and Embossing – thinking beyond the blank page 

Embossing and debossing have been a go-to finish for high-end printing for years. It adds texture and dimension to design that can be elegantly subtle, or offer a 3D POP to bring certain elements off the page (literally!) But, turning your creative minds to how embossing can bring depth and interest to plastic surfaces, like clear labels, can really liven things up.

Here are some ways you can add embossing to surfaces:

  • Blind emboss: Blind embossing is a popular choice with designers and now there is an option to use it on plastic/polpropylene surfaces or labels. This process applies an emboss or texture with no other embellishment, so the effect is subtle and elegant. Think of this for chic, plastic swing tags.
  • Registered emboss: Registered embossing is a process that lines up the embossed image with an ink element created with traditional printing. Think of this for funky plastic invitations with a twist.
  • Combination emboss: this is when your design combines embossing with another embellishment process, such as foil stamping. In fact, foiling is a perfect example because it almost always looks better with the levels that embossing offers because it helps create visual depth and levels for the light to catch, so it dances across the metallic surface.  Think of this for show-stopping business cards.

So, you see, the possibilities are only limited by your imagination. Get in touch and we’ll chat about how to bring some gloss and depth to your next project!

Posted by watermarx on the 12th of September 2017

CLIQX | Blessed Be the Die Makers

letterpress printed by cliqxLabel printers, polypropylene converters, digital and offset printers—this is big news for you!

CLIQX is OFFICIAL and cooking with gas! The website is live and full of info for printers who are looking for an embossing solution to add to their capabilities and grow their business. CLIQX is also a die-making and photopolymer plates service for letterpress printers.

We have blogged many times about the award-winning quality of a sharp, clean CLIQX emboss. We have found that CLIQX embossing holds a higher level of detail than magnesium dies can, and the lightweight nature of the material we use means the dies will not bruise the texture of the stock. Watermarx is fortunate enough to have been claiming accolades around the world for years with the work we have produced using the CLIQX technology. That’s part of the reason we are now excited to announce that it is fully available to the printing industry.

For those of you who don’t yet know what this nifty technology can do for you, you should head over to www.cliqx.net.au and read all about it. 

There you will find all the details you need about the patented, make-ready dies that have been our project of passion for many years and we’re thrilled it’s now an economical solution for all of our friends in the printing world.

Exciting effects and innovations are here! Impress your clients by offering a whole new suite of services by adding CLIQX to the mix!

It’s great for

So check it out or give us a ring if you have any questions at all!

We have been working with the great guys and talented web designers at Kinski & Bourke for years now, and they are the super team behind the new website launch.

Kinski & Bourke create beautiful, functional and robust websites with great talent… and they don’t mess around, they are quick (without any sacrifice to quality). They are a treat to work with because Anthony and Craig are so personable while being super professional, and will find workable solutions to your budget. We can’t recommend them highly enough if you are looking for someone to help get a website up and cranking!

Talk soon 🙂

Posted by watermarx on the 17th of August 2017