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MONA WEDDING | Cut from Gold Cloth

olivia-invite

When designer, Olivia Wood, decided to get married her friends were surprised that she didn’t design her own invitation. Instead, she turned to a good friend, Georgia White, Senior Designer at Equilibrium Design, who she had studied with. But Olivia knew two heads are better than one with these things!

WMX: Who designed your invitation?

OW: Georgia White, and I studied at UTS graduating with Hons. Bachelor of Design in Visual Communication, 2011. As it was my wedding I thought it was best to collaborate my ideas and inspiration with my amazing friend Georgia.

People may have asked why I didn’t design my own creative suite for my wedding. I knew from the very beginning that a collaboration would help me as there are so many decisions to be made when planning a wedding, so instead of constantly judging my own designs it enabled me to celebrate my ideas with my gorgeous friend Georgia’s creative energy and expertise in print design. She created the invitations as a digital vector texture and we had handwritten calligraphy. Bek Burrows hand-wrote our names. She is my wedding stylist and has absolutely stunning writing.

WMX: What inspiration the design of the invitations?

OW: Our chosen location for the wedding, the art gallery MONA, in Hobart. I approached Georgia with a brief, I wanted the invite to emulate the textures of the building. I wanted the design to be dramatic, modern and traditional all at the same time. My brief to her for the invites to be different and bold. The design was to have a utilitarian edge, but at the same time, to be romantic. The envelopes were stunning!  They were lined with gold Curious Collection metallic paper, deep red calligraphy to match the invite handwritten by stylist.

  • Colour palette: earthy and metallic
  • Monogram: a traditional serif with a modern edge
  • Font: sans serif body copy and traditional calligraphy 

WMX: Was it standalone or were there other printed elements that tied into the theme?

OW: We did an extra run of the mongram side without the red background for the thank you cards, A5 letterpressed menu dark grey font with guest names in large deep red calligraphy at the top, seating plan as a fold out flyer given to each guest as they boarded the Ferry and our wedding website.

WMX:  What materials did you use and why?

OW: Any speciality finish on offer, we wanted to have it! 🙂 The specs were: 600gsm cotton letterpressed, foiled, gold guilded edges, 2 colour PMS. The foil was to bring out the metallics, full colour deep red back to match the colour palette of the wedding (gold and deep red).

WMX: How did you collaborate with Watermarx on in the making of these invitations?

Angela was my main point of contact. She suggested we add gilded edges to blend both sides of the invite together. She also gave us the idea to print an extra run of the gold foiled monogram and textured back for the Thank You cards, which turned out to be very cost effective! She suggested that bulk up the lines in the artwork so the texture was bolder and more effective with the foil.

WMX: How will the theme of the invitations carried into other elements of the wedding?

Maroon bridesmaids dresses, deep reds in the flowers, gold building and cutlery, dark grey linen table cloth (to match the body font).

WMX: What’s your favourite thing about the design?

I love the calligraphed names, the paper weight and the depth of colour. I’ve enjoyed hearing from people that they find the design unusual and edgy.

The wedding will be Friday, Nov 18th 2016 – MONA, Hobart.

olivia-invite

Posted by watermarx on the 18th of October 2016

We’re LOVING Foil Edge Gilding

davidjones
We have been busy getting gold on our hands here at Watermarx, with our clients showing a sudden flurry of enthusiasm for edge gilding on their high-end jobs. Lot’s of finery and fun!

Gilding is an embellishment we offer our clients as a value-add for their jobs and it works across a huge spectrum of pieces, for all different purposes. The shimmery foil edge gives a piece personality and something a bit special. It’s an ancient technique used even way back by the pharaohs, to suggest a hint of luxury. It will upgrade the whole look and feel of the job, and we joke that it’s a champagne upgrade for those on a beer budget.

goldWe will gild (almost) anything starting from business cards, to A6 sizes and above, to add that extra va-va-voom! First, we prepare our sheets to be sure that the edges are ultra-smooth and dust-free, then we apply a thin layer of foil along the edge of the stacked, cut pieces and file it back. That’s why you can’t have colour bleed off the edge, because the print quality can be scuffed or made furry after we sand the gilding back to finish.

If you’re looking for a little je ne sais quoi for your next job, chat to us about this special feature, and be sure to read our tips below to help you best design the glam factor of gilding, in the most cost-effective way.

 

Tips for incorporating foil edge gilding into your job

  • Use a border/margin: when combining edge gildng and digital print, don’t have the colour bleed off the edge
  • Select a coloured stock: gilding works best on coloured paper but it can also make a beautiful impact on plain white stock (and elegantly dress up a simple look)
  • Be creative with your colour choices: gold and silver are perennial favourites, but we have seen some gorgeous pop pink and neons used
  • Upgrade the look of a cheap job: if using a thick, economical box board and we can over edge gild to instantly make the piece look premium

montblanc

Shakespeare is often attributed with popularising the phrase “don’t gild the lily”, which means to add or embellish something that is already naturally beautiful. In this case, though, we have found that edge gilding can transform a simple job that is lacking a distinction, and inexpensively take the whole piece to a new level, giving it a much more premium look and feel.

In big news across the ditch, the first David Jones store opened in Wellington, New Zealand a week and a half ago, and we had a lot of fun helping produce the invitations for their launch event. The touch of gold must have brought good luck because the New Zealand media keep reporting record sales!

Read more about Watermarx Graphics gilding here

Posted by watermarx on the 9th of August 2016

A Luxe Look | Premium Specialty Printing will make your invitation

copperGreat events need a great invite. It sets the tone, the theme and is a way of treating guests to a deliciously tactile taste of things to come. High-quality corporate invitations that look and feel fantastic become an unspoken conversation that can be emotional, exciting and touching… when done well. Who doesn’t want their guests to feel special?

As the party season approaches, we get busy printing PR and corporate event invitations that not only invite people to events but also invite people to “pick me up and play with me!”

 

Hot features to create great invitations to guarantee an RSVP

 

Edge gilding

This trend just keeps getting cooler. Designers love Watermarx Graphic’s latest embellishment capability – edge gilding (or edge colouring). Use shiny metallics or pop contrast colours, life on the edge has never been so inviting.

Letterpress

Never out of style, letterpressed invitations are the height of elegance and are a treat to touch. Give guests the pleasure of running their finger along their names punched into the paper well in advance of the event, just imagining themselves walking into the do! Trust me, everyone does it.

Embossing (or debossing)

Do embellishment like a boss. Embossing or debossing kicks your invitation up the food chain amongst the glamorous, regal and very height of style. Emboss the whole thing, or just pick out parts of the design that need a lift. Just like letterpress printing, it stamps your stock with class.

Foil stamping

Nothing says party like the shimmer of bling! Highlight your design with beautiful metallic foils. Try elegant white or black on the same colour stock for a subtle effect, or choose a plain stock and spangle it up to the nines with a fun theme colour like raspberry pink, apple green or copper.

 

When you work with a specialty printer like us, you can be sure that from the moment they catch a glimpse of the fanciness when they slip it out of the envelope, right through, create an invitation that is a pleasure to receive and a delight to RSVP to. The rest of the party is up to you.

Need more ideas on how to impress your guests with specialty printing? Call Watermarx Graphics today!

Posted by watermarx on the 9th of September 2015