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Watermarx Loves Sydney’s Northern Beaches

alfawcett_northernbeaches2Sydney’s Northern beaches are an underestimated and exciting, emerging hub of creativity. There is a growing army of talented designers and boutique graphic design studios popping up in the homes, offices and share spaces in this neck of the woods and we are proud to service many of them.

Watermarx Graphics has been established here in Brookvale (Brookie!) close to the gorgeous coast and proudly north for nine years now. During that time there have been many newcomers to the creative print design scene and who can blame them? The location is fantastic, and if you like the surf like Al does (look at him being all Ironman in this pic!) then it’s the best spot for lifestyle.

We’re proud to have serviced the many wonderful creative people here, and to be considered the go-to printers for specialty embellishments, letterpress embossing and foil stamping on the Northern beaches. We have been working on our technology for many years, as we have striven for excellence in the finished product and smiles on our customers’ dials. The result has been many great collaborations (and more than a few awards claimed on the way) with our local clients.

Adding decorative details like the range of print embellishments we offer can help your work stand apart from the rest. We can work with you at the earliest stages of your design concept to find the best, most exciting, visually appealing and economical way to incorporate foil stamping, letterpress or embossing into your work, enhancing the overall product for your clients.

Of course, while we love our happy home here, it bears mentioning that we work with graphic designers all over Australia. We often consult over email or the phone, and thanks to the magic of the web, can have a job printed and shipped off to our clients anywhere in the world. We even get interstate visitors who like to check out our machines and set-up. We’re always happy for designers to pop in for press checks and welcome them into our busy hub of foil stamping embossing and letterpress on the Northern Beaches!

Posted by watermarx on the 18th of July 2014

Letterpress in the Letterbox | Direct Mail & Real Estate Marketing


“It’s tangible, it’s solid, it’s beautiful. It’s artistic, from my standpoint, and I just love real estate.” – Donald Trump

Here in Sydney, real estate is an obsession of the citizens, which makes for some pretty competitive marketing activity. In suburbs everywhere the streets are lined with the bold boards out the front of houses loudly announcing “FOR SALE” or “FOR AUCTION” and, often, the dramatic slap of that roaring red sticker that declares on a diagonal “SOLD BY”. The science of real estate marketing is an old one, and we are all very familiar with the most powerful weapon in the armoury of the real estate agent – the direct mail piece.
We recently sold our home on the Northern Beaches thanks to the usual real estate agent method.

However, when it came to purchasing our new home, we found success in an effective cut-through of a direct mail piece that we put together ourselves. We had tried the traditional route to purchase our home but quickly became frustrated when we failed to find the perfect vendor at the right price. That’s when we decided to take matters into our own hands, and put the magic of letterpress to work. We often blog here about the wonders of our craft for offering a point of difference to gain some attention in the busy world of fliers, brochures and postcards, so it was time to take our own advice.

Ange designed a letterdrop piece that Al printed in letterpress. The concept was simply along the lines of; “We are a local family who are looking to purchase in your area…” and we printed 200 of them in one colour letterpress on a 600gsm cotton stock. After living in the area for 8+years, we knew that our target market and so delivered the postcards into letterboxes of those houses that we thought fell within our purchase range. Within one day of the letterbox drop we had three enquiries. Within two days we were viewing potential houses and within a week and half we had purchased!

The happy vendors loved our approach so much, that they asked us to create a similar style of piece for them. We printed off 200 postcards for their letterbox drop and we were thrilled when they told us they found their new home the same way.
Lesson learned! Sometimes the solution to a marketing conundrum is lying right under your nose. The success of these two inexpensive “letterpress in the letterbox” campaigns reaped their value over a hundred fold. It was the surprise-and-delight factor of a completely original approach to the design and printed look of our real estate marketing campaigns that prompted people to pick up the phone. Letterpress has the power to do this; it has the power not only to look special, but to make the receiver of a printed piece feel special. We have told you that before and once again, the proof is in the pudding.

Happy house-hunting!

Posted by watermarx on the 27th of June 2014

Watermarx Wins Print Award Gold With Teamwork!


We’re excited to share with you the news from the recent National Print Awards; Watermarx took out Gold in the stationery category with a piece we think is an especially good example of the beauty of teamwork.

We have blogged before about the  wonderful results achieved when we work as a team with our clients from the very beginning of the design process. By collaborating with us early, we can advise ways to accomplish your creative vision in the most cost effective and beautiful way. The winning piece, an invitation designed by Boheem Design for Lexus, required all hands on deck.

The foil stamping /letterpress printing /prepress and die-cutting were done by Watermarx, but big ups go to those suppliers that also helped us to bring to life the gold gong result!

Thanks to:

So, from the design concept through the production to the delivery of a Gold award winning invite, it takes a team. We have friends in handy places and can bring an accolade-worthy job into fruition. If that’s something you would like us to help you with, never hesitate to call!

Posted by watermarx on the 3rd of June 2014