Get In Touch

Ph. +61 2 9905 8127
F. +61 2 9905 8128
info@watermarx.net

TwitterLinkedInFacebookInstagram

Hue Knew? | Remembering Pantone’s “Radiant Orchid”

radiantorchidJust a reminder, as you may have forgotten, that at the end of last year Pantone declared the lively hue PANTONE 18-3224 Radiant Orchid the colour of the year for 2014.

“An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society,” said Leatrice Eiseman, executive director of the Pantone Color Institute® when the announcement was made. It certainly is an exciting purple riot of a shade that seems to bloom with a rosy confidence that catches the eye and sparks the imagination.

The Pantone website suggests complimentary palettes to work with this uplifting colour, “As adaptable as it is beautiful, Radiant Orchid complements olive and deeper hunter greens, and offers a gorgeous combination when paired with turquoise, teal and even light yellows.”

radiantorchidpantone

We are yet to see it in our clients’ work, though with spring wedding invitation season upon us, we could expect an email any day now with some trendy bride embracing the unique Radiant Orchid for her special day. For what it’s worth, we think it is a bit of fun and would love to see some punchy letterpress pass through our presses – like a fashion swingtag or nifty new business cards – that incorporate this playful colour.

pantone1

For more than a decade, Pantone’s Colour of the Year has influenced fashion, interior design, product packaging and graphic design. The folks at Pantone scour the earth for inspiration to select the shade of choice.  Through the Pantone Color Institute, they chart future colour direction and study how colour influences human thought processes, emotions and physical reactions so that we can all be kept colour-savvy in our creative endeavours.

 

Posted by watermarx on the 26th of August 2014