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Testimonial

Watermarx provide an innovative and professional service, are inspiring and exciting with the multitude of products they can produce.

Their understanding of the importance of their product to the end customer means that they always go the extra mile.

– Scott Chong. January 10, 2012

Watermarx @ Women in Print | Ange O’Dea on PacPrint Panel

Last month at PacPrint 2017 in Melbourne, co-founder and general manager of Watermarx Graphics , our very own Ange O’Dea, was invited to be on the panel at the Women in Print breakfast.

115 women gathered for the two-hour breakfast event, to listen to a lively discussion about industry innovation, equality for women, and finding balance in life. Other panellists included Matt Aitken, Kelly Northwood, and Erick Cordero, as well as Susan Heaney (managing director of Heaney’s Performers in Print) who was the facilitator.

The panel tackled everything from sexism and women’s voices in the industry. Ange O’Dea shared her experience of the differences working female- versus male-dominated industries, based on her previous career in healthcare, and now working in the male-dominated world of printing.

“Often, as a woman in print, knowledge is not accepted for expertise, and the validity of information is questioned simply because a woman is sharing it.” This is no one’s fault, per se—as historically printing has been a male-dominated profession—but now as more and more women venture into the printing industry, it is our [women’s] responsibility to educate the industry on the fact that we have a lot to offer.”

Kelly Northwood said on the day, “We need focus on diversity because women are so rich in who we are as individuals. We need to show these blokes how it is done. I have three rules for my life: ignore stupidity, do what you say you will do and enjoy what you are doing.” Ange agreed, adding, “We need to consistently be innovative and explore, learn, educate and enjoy.”

A question came from the floor about the issue in print of educating designers in the craft. There was some debate about whether designers are receiving a practical understanding of print and paper, and how best to offer this practical knowledge.

“The solution has to be an industry one,” said Ange.

Here at Watermarx, we love helping designers learn the nuances of print and paper and collaborating on beautiful design.  The door is always open, the offer always stands, so talk to us! Ask us your questions! We are so open to helping you achieve the best work and excited to help bring to life your creative magic.

PacPrint was busy for us but inspiring, as always. Thank you, Women in Print, for inviting us to be part of this event. See you next time!

Posted by watermarx on the 19th of June 2017

WOODEN YOU KNOW IT? | Invitation with wood paper from KW Doggett

To celebrate the wonderful, Wood FX Birch, a KW Doggett stock that is really rustling the leaves of the design community, we recently got to do one of our favourite things – collaborate!

Our brief from KW Doggett was “wood” and – wooden you know it? – we had some bright ideas about what we could do with that!

Wood FX Birch is real wood that prints just like paper and has a white reverse. It’s a beautiful, printable wood veneer that lends itself to everything from eco business, vintage-themed projects, to outdoor weddings, and flexible enough for presentation folders, business cards, menus, and, of course, invitations.

We foiled stamped the names on the wooden front in a gunmetal foil. Then, we mounted the reverse of the card to cotton stock and letterpress printed it. The bride and groom used the same front mounted to black white paper for their thank you cards.

Woof FX is a unique and versatile stock, that can be letterpressed. It comes in both Birch (used for this project) and Cherry. We don’t want to get sappy (get it?) but we’re pretty excited about this innovation, that brings a lot of personality to print, and we can’t wait to work with more of it.

Talk to us about how it can be used in your next creative project. We wood love to work with you on something amazing!

 

Posted by watermarx on the 18th of May 2017

Watermarx Giveaway! 250 FREE Letterpress Business Cards

250 free letterpress business cards bannerWOWEE! Here’s a treat for you… We’re giving away 250 black ink letterpress business cards, printed on timeless coaster board for FREE to thank our loyal customers and to celebrate your amazing talents!

Spend $2000 or more on printing with Watermarx Graphics, in a 30-day period, to receive 250 FREE letterpress business cards on coaster board.

Isn’t that just the best?

This offer is valid for a LIMITED TIME ONLY. The deal is on from now until the end of July 2017, and applies to new orders only.

Call Al or Ange on 02) 9905 8127 or email info@watermarx.net now and get printing! 

 

Posted by watermarx on the 22nd of April 2017

VA-VA-VOOM | Khouzame Group bring together a WOW invite

We have printed stationery for the events and catering company, Khouzame Group, many times over the  years and appreciate their attention to detail and quality they insist upon, going always above the call of duty on behalf of their customers. They realise exquisite occasions, putting in a tremendous effort to bring to life the vision of their clients for their special events, and make dreams (and dream days) a reality, with style and panache, and a lot of hard work (that they make look effortless)!

So, you can imagine how excited we were when they reached out to us for input into a special job for their client. They asked us to recommend a designer for a suite of wedding stationery, and we didn’t hesitate. We recommended Heather Hawkins of Hawk Creative. Heather always produces such stunning bespoke design for event stationery, and she delivered as always with this challenge.

Happy were we to unite these two talented businesses to collaborate on a beautiful piece of work. It bought together the best of all of Watermarx’s capabilities too. The result was a luxurious suite.

Invitation specs |

  • 600 GSM Gmund cotton mounted back to back
  • Debossed image
  • Foil-stamped design and gilded edges

Invitation cover |

  • Digitally printed on Superfine
  • Embossed and foil stamped

Information cards |

  • Digitally and letterrepss printed
  • Edge gilding

RSVP cards  |

  • Foil stamped both sides

Wrap |

  • Bundled in an embossed and foil-stamped belly band

 

We loved doing this job and it truly reflected all of the process that Watermarx and our fabulous clients have to offer!

Posted by watermarx on the 28th of January 2017

HERE’S SOMETHING TO CROW ABOUT | Zhuzhing your design for the Year of the Rooster

 

Happy New Year, creative paper lovers!

We are almost clear of the hyperactive energy of the Monkey (anyone else a little knackered from 2016?) and there are some interesting things happening in the design world to celebrate the upcoming Year of the Rooster. Vans, the streetwear brand, have released six new shoe silhouettes by Shanghai-based designer Kim Kiroic. Not to be outdone, Converse have release a Year of the Rooster apparel and footwear featuring a rooster feather motif and red lace tips. Dior released a rooster bracelet, and you can get some rooster-themed unmentionables from Calvin Klein.

However, in the year that is supposed inspire maximum integrity, perhaps designer froufrou is not quite enough. Enter, the inflatable rooster balloon produced out of China that, as happenstance would have it, coincidentally resembles Donald Trump that has gone viral on the internet.

The Rooster should be a fashionable year. He’s a stylish character, who excels in elegance and charm, a tad cocky, one might say. Nevertheless, it’s not all frivolity, Roosters are hardworking and punctual so don’t expect 2017 to be a feet-up year… as if we hadn’t already figured that out!

For those of you looking to create something special to celebrate this lunar New Year, Watermarx is right now printing some beautiful, colourful designs and sprucing up money envelopes.

It’s the Fire Rooster’s year, so put a bit of shimmer and shine on your artwork. Flaunt a little! We can help breathe fresh 2017 vitality and style into your designs with envelopes, postcards and invites with:

  • Foil stamping in gold
  • Letterpress printing in gold
  • Embossing feather or rooster motifs
  • …or whatever your imagination can muster!

Just give us a call and we can talk through the possibilities together.

Here’s to a year that delivers you wealth, health and happiness. Cock-a-doodle-doo!

Posted by watermarx on the 18th of January 2017