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Testimonial

Watermarx provide an innovative and professional service, are inspiring and exciting with the multitude of products they can produce.

Their understanding of the importance of their product to the end customer means that they always go the extra mile.

– Scott Chong. January 10, 2012

Letterpress for the 21st Century | Australian Specialty Printers

GOLD FOIL EMBOSS AUSTRALIAN CRESTHaven’t heard of specialty printers, Watermarx Graphics? You must be living under a rock! Just kidding… but, seriously?

OK, here’s the run-down if you haven’t met us yet or you need a reminder before you bump into us at the next graphic design or print event in Sydney 😉

We are a team of dedicated print specialists. Our workshop is in Brookvale and, if you have met us, you will probably know our owners, the dynamic duo Al Fawcett and Ange O’Dea.

We’ve been at this for a while. It’s a rare occasion that we have the chance to step back and take check of what has been going on all these years. We opened our doors here in Sydney’s Northern Beaches in 2005 and have been working on print design projects at the very top end of the market ever since.

What kind of printing does Watermarx Graphics specialise in?

We really have done it all! At our heart, we are artisans and craftspeople who have carved out a niche in fancy embellishments. We try to take print design from great to out-of-this-world. That’s really our jam.

Our services include:

• Letterpress Printing
• Foil Stamping
• Embossing and Debossing
Texturing Paper
• Edge Gilding 

 

We do this for designers, design studios and we have awesome relationships with several print companies who we collaborate with to get their trade finishing done. In other words, we become our clients’ secret weapon so that they can offer their clients all these specialty extras.

We’re not just a pretty face, though. We’re inventors!

We got so good at this stuff that we patented letterpress technology called CLIQX. It’s the polymer system that we use to achieve our signature sharp, paper-sculpted letterpress and embossing results.

What’s more, people love it. That is why we have been lucky enough to claim so many industry accolades over the years for our work.

We don’t like to brag, but…

  • 2016 Media Super National Print Awards Silver & Bronze
  • 2016 FSEA Broze and Gold Leaf Award (USA) for “Invitations” & “Embossing and Letterpress”
  • 2013 FSEA Gold Leaf Award (USA) for “Excellence in Foil Stamping & Embossing”
  • 2012 FSEA Bronze Leaf Award (USA)
  • 2013 National Print Awards – Printing Industries Association of Australia, Bronze for “Specialty Print”
  • 2008 National Print Awards – Printing Industries Association of Australia, Bronze for “Innovation”
  • 2013 NSW PICA Excellence Awards Gold & Silver for “Stationary” & “Specialty Print”
  • 2012 NSW PICA Excellence Awards Gold & Silver for “Stationary”, “Self-Promotion”, “Small Business Category” & “Specialty Print”
  • 2011 NSW PICA Excellence Awards Gold, Silver & Bronze for “Specialty Print”
  • 2010 NSW PICA Excellence Awards Silver
  • 2010 GASAA Printovation Awards Gold

…and that’s just to name a few.

Passionate About Print Design and Paper Art

We’re design geeks and type freaks when it comes to print on paper. We can talk about textures, stock weights, inks, dies, foils, depth or height of an emboss and machines with you all day. Well, we could if we weren’t so busy helping our clients create A-list event invitations, stunning wedding invitations, business cards without compare, marketing materials to turn heads and more. Still, it’s always a delight to take a moment to sit back and smell the…envelopes?

There you have it! We’re acquainted now so don’t be a stranger. Call, email or Facebook stalk us anytime. We want to hear about what you have cooking and have lots of ideas about how we can help make it amazing!

Posted by watermarx on the 12th of June 2018

2018 TRENDS FOR WEDDING INVITATION COLOURS | BLUSH & EMERALD

The royal wedding of the year has just come and gone but we print regal invitations for our clients all year ‘round. Here is a look at two hot colour trends for wedding invitations that we’ve noticed so far in 2018.

So, it’s signed, sealed, delivered…you’re in love. While your upcoming wedding might be all-consuming in your world, it might not loom as large in your guests’ lives. The best way to stay top-of-mind is to have memorable, unique wedding invitations. It’s the first piece to define your style of event and set the tone for your special day.

Nothing sets an emotional tone like a colour. At Watermarx where we have so much fun seeing invitations for milestone events leap off our printing presses and into envelopes. We also have the benefit of seeing upcoming bridal trends. This season we’ve noticed two standout shades that seem to be the upcoming look of the year, and they both sing with romance.

Your wedding colour scheme can come from anywhere but nature is a great source of inspiration. Pinks and greens are perennial favourites but we’re really seeing brides embrace the fresh, springtime combination of blush pink and green. It has a celebratory and pretty feel without being too girly.

Blush pink and green are popping up everywhere in design. For more ideas on how to use the colours, keep your eyes open. You will see them starring in magazine page layouts, interior decorating, fashion catwalks and more.

WELCOME TO THE EMERALD CITY

range of colour swatches from mint to emerald and forest greenRight now, green is truly having its day in the chlorophyll-generating sun (sorry, geeky science/gardener joke). From the quiet sophistication of Hunter green to the fierce and dazzling “Kermit” green, to the high drama of emerald, green is the new black in 2018.

There is a huge trend in wedding place settings, bouquets and décor to be kept to simply lovely greenery only (no florals). We are seeing couples take this look through to their wedding stationery using lushly heavy stock in a neutral colour (white or cream, mainly, but don’t discount black if you’re looking to make a theatrical statement) and a pop of their green foil of choice.

Develop a natural and unique motif based on the greenery in your arrangements or in space you will be married in (is there climbing ivy on that hotel courtyard wall, or soft willow trees along the water at the vineyard?) Foil or emboss this on menus, place cards, signage and stationery to create a richly layered theme.

YOU’RE BLUSHING, DEAR

colour swatch sample from nude pink to dusty rose

Blush (a slightly lighter take on the popular “nude”) can mean different things to different people. It is in the same palette as muted pinks like muted like champagne and cream but with the rosy addition of a hint of pink.

Blush pink foil adds a sweet twinkle of luxury to invitations. Foil pretties them up by attracting light to dance on the surface. There’s just something about a foiled element or two on the page elevates the design to another level of elegance.

Carry the theme throughout your event with subtle elements. Add a blush pink insert to line your envelopes for a very polished look.

PINKS & GREENS

swatches of colour from emerald green through to pale pink

Bring both colours together, the way nature intended! Oh boy, they really are our favourite combination right now. We are seeing some gorgeous combinations of pink and green coming off the press at the moment and we’re delighted and inspired.

If chosen well, pink and green hues can really balance each other. Pairs like vintage dusty rose and sage, or the playful lightness of seafoam with salmon pink, or the elegant combination of mint and rosé, or the lively earthiness of olive with peach each inspire a different mood.

From soft, garden weddings to sophisticated, urban ceremonies, these colours are flexible and can be layered in all kinds of ways to really weave their magic throughout your event.

PRO TIP – START PLANNING INVITATIONS EARLY

To avoid disappointment, “Save The Dates” should go out as soon as possible (ideally six to twelve months before the wedding). Wedding invitations should be out six to eight weeks before the wedding, and if the date falls on a holiday, long weekend or is a destination wedding, it’s always a good idea to leave more time (ten to twelve weeks) so that people can make arrangements around work and accommodation.

 

Posted by watermarx on the 22nd of May 2018

YAY FOR LOVE! | We Celebrate Australia’s YES Vote

rainbow ink splash celebrates the yes voteYES VOTE! |  Australia has resoundingly voted Yes! to marriage equality and gay weddings in a historic result last week. 7.8 million people cast their vote for “YES” and the nation has truly shown its support for the rights of same-sex couples to wed.

Vote Yes For Local Business

As a family-run Australian business, we couldn’t be more proud that the yes voters of Australia have shown support for our friends and family who, until now, have been forced to marry overseas in countries that recognise the right for gay couples to walk down the aisle. Now, with this result in the survey, we expect to see it legalised here soon so that those couples will have the same right to marry here in Australia, using Aussie wedding experts to help them plan and arrange their special day.

Vote Yes For Beautiful Design & Designer Printing

Watermarx is delighted with the yes vote result—we say bring on the fabulousness! We love a good wedding and can’t wait to work on invitations for the weddings. From letterpress, to foil gilding, stamping, embossing, debossing, we can’t wait to discuss papers and inks with you. Finally, the time is now to start planning a beautiful stationery suite that celebrates the love of your union, here in Oz!

Posted by watermarx on the 18th of November 2017

TOUCHING STUFF | Tactile print will be $1.9bn industry

A report that released this week from BCC Research in the USA, announced that the tactile printing market will grow by 60 percent. The experts predict that the industry will be worth $1.9bn in 2022, globally.

They cite the reason being the growing demand for innovative packaging. The report says that businesses are now seeking out-of-the-ordinary packaging to grab a consumer’s attention. More and more consumer business are using tactile features like embossing and debossing for their packaging and labels, which is driving a boom in dimensional printing.

The author of the report, Robert Eckard, says, “Where a product’s packaging can more wholly engage a potential purchaser through tactile elements, this can be a competitive edge for one product over another. Sensory marketing was born of this consumer preference for pleasing tactile elements in packaging.”

We are excited to be one of Australia’s leaders when it comes to emerging technologies around this trend. We have seen print embellishments go from a luxury add-on to a key marketing strategy for brands looking to cut through. This is why we have invested in CLIQX technology.

With CLIQX, printers are now able to offer everything from braille printing for the visually impaired, to a crisp emboss or deboss. Now, it seems, the market is truly realising that there is more to this than just zhuzhing up your product packaging or business cards. Tactile printing has a number of functional purposes and is driving purchasing decisions.

Watermarx has been in on this secret for a long time. Our passion for the romance of print is inspired by the powerful impact that we know can be made when you engage your customers’ sense of touch. We didn’t need a report to prove it, but we’re chuffed that research is now saying what we have known all along!

Talk to us anytime about how we can get your customers’ senses tickled with the sensory delights of tactile printing.

 

 

 

 

Posted by watermarx on the 10th of November 2017

MARRIAGE WITH TEXTURE | Wedding stationery with all the feels

DAPPLED ENVELOPEWedding Invitations | The season is almost upon us and we’re busy bees here at the shop, helping bring to life some incredible collaborations between original brides, grooms and wedding planners, and their creatively-minded designers.

This beautifully-designed wedding stationery was digitally printed, then we foil stamped and letterpress debossed it with CLIQX. We mounted it, applied a dappled texture effect with CLIQX to the envelope (by now we’re sure you have heard that we are patterning digital stocks, YAY!)  and sent it off to love, to the clever designers at Hawk Creative who really do give us some amazing jobs to work on!   

For those who—just like us—have got the geeky letterpress bug or that love the luxurious press of cotton stock against their fingertips, or have always dreamed of their name alongside their future spouse’s in the shimmering lights of foil-stamping, we’d love to print your wedding invitations. It’s truly one of the most lovely parts of this gig as specialty commercial printers. What could be more special than the stationery that sends out the word that a pair is getting hitched? We love love, here at Watermarx Graphics, and we have been

We love love, here at Watermarx Graphics, and we have been nerding over paper, print and design for a loooooong time. If you are planning a wedding (your own or someone else’s) and want to find a cost-effective way to have eye-popping, heart-stopping wedding invitations, then give us a call. We’ve got tricks and tips galore that can help you create truly unique wedding stationery that tells a story through the senses, without breaking the bank.  We’re friendly, so don’t be shy.

Tips for couples and wedding planners organising their invitations:

Don’t leave printing to the last minute. We don’t mean to nag… but really, guys. It might take longer than you think, there are other jobs on the presses and all kinds of other variables. We do make miracles happen here, but we’re mere mortals after all. Why be stressing over this when there are plenty of other aspects of wedding planning you can get your knickers in a twist over!

Don’t start your plan with the paper. Have an overall vision and bounce it off us. We have great paper suppliers and have our mitts all over beautiful stocks all day. We know what paper works with which embellishments, so chances are, we’ll have a nifty suggestion for the stock that will bring to life your idea.

Be smart with colour. Many people don’t realise that with the art of letterpress printing, every different colour, requires a new pass through the machine. Reducing the colours you choose for letterpress printing will make a difference to the cost. If you have a colourful and complicated design, often it’s best to print this part digitally and then highlight elements or print the text with letterpress, or foil like we did for Hawk Creative on this job.

Happy wedding planning!

Posted by watermarx on the 9th of October 2017