Get In Touch

Ph. +61 2 9905 8127
F. +61 2 9905 8128
info@watermarx.net

TwitterLinkedInFacebookInstagram

Letterpress for the 21st Century | Australian Specialty Printers

GOLD FOIL EMBOSS AUSTRALIAN CRESTHaven’t heard of specialty printers, Watermarx Graphics? You must be living under a rock! Just kidding… but, seriously?

OK, here’s the run-down if you haven’t met us yet or you need a reminder before you bump into us at the next graphic design or print event in Sydney 😉

We are a team of dedicated print specialists. Our workshop is in Brookvale and, if you have met us, you will probably know our owners, the dynamic duo Al Fawcett and Ange O’Dea.

We’ve been at this for a while. It’s a rare occasion that we have the chance to step back and take check of what has been going on all these years. We opened our doors here in Sydney’s Northern Beaches in 2005 and have been working on print design projects at the very top end of the market ever since.

What kind of printing does Watermarx Graphics specialise in?

We really have done it all! At our heart, we are artisans and craftspeople who have carved out a niche in fancy embellishments. We try to take print design from great to out-of-this-world. That’s really our jam.

Our services include:

• Letterpress Printing
• Foil Stamping
• Embossing and Debossing
Texturing Paper
• Edge Gilding 

 

We do this for designers, design studios and we have awesome relationships with several print companies who we collaborate with to get their trade finishing done. In other words, we become our clients’ secret weapon so that they can offer their clients all these specialty extras.

We’re not just a pretty face, though. We’re inventors!

We got so good at this stuff that we patented letterpress technology called CLIQX. It’s the polymer system that we use to achieve our signature sharp, paper-sculpted letterpress and embossing results.

What’s more, people love it. That is why we have been lucky enough to claim so many industry accolades over the years for our work.

We don’t like to brag, but…

  • 2016 Media Super National Print Awards Silver & Bronze
  • 2016 FSEA Broze and Gold Leaf Award (USA) for “Invitations” & “Embossing and Letterpress”
  • 2013 FSEA Gold Leaf Award (USA) for “Excellence in Foil Stamping & Embossing”
  • 2012 FSEA Bronze Leaf Award (USA)
  • 2013 National Print Awards – Printing Industries Association of Australia, Bronze for “Specialty Print”
  • 2008 National Print Awards – Printing Industries Association of Australia, Bronze for “Innovation”
  • 2013 NSW PICA Excellence Awards Gold & Silver for “Stationary” & “Specialty Print”
  • 2012 NSW PICA Excellence Awards Gold & Silver for “Stationary”, “Self-Promotion”, “Small Business Category” & “Specialty Print”
  • 2011 NSW PICA Excellence Awards Gold, Silver & Bronze for “Specialty Print”
  • 2010 NSW PICA Excellence Awards Silver
  • 2010 GASAA Printovation Awards Gold

…and that’s just to name a few.

Passionate About Print Design and Paper Art

We’re design geeks and type freaks when it comes to print on paper. We can talk about textures, stock weights, inks, dies, foils, depth or height of an emboss and machines with you all day. Well, we could if we weren’t so busy helping our clients create A-list event invitations, stunning wedding invitations, business cards without compare, marketing materials to turn heads and more. Still, it’s always a delight to take a moment to sit back and smell the…envelopes?

There you have it! We’re acquainted now so don’t be a stranger. Call, email or Facebook stalk us anytime. We want to hear about what you have cooking and have lots of ideas about how we can help make it amazing!

Posted by watermarx on the 12th of June 2018

TOUCHING STUFF | Tactile print will be $1.9bn industry

A report that released this week from BCC Research in the USA, announced that the tactile printing market will grow by 60 percent. The experts predict that the industry will be worth $1.9bn in 2022, globally.

They cite the reason being the growing demand for innovative packaging. The report says that businesses are now seeking out-of-the-ordinary packaging to grab a consumer’s attention. More and more consumer business are using tactile features like embossing and debossing for their packaging and labels, which is driving a boom in dimensional printing.

The author of the report, Robert Eckard, says, “Where a product’s packaging can more wholly engage a potential purchaser through tactile elements, this can be a competitive edge for one product over another. Sensory marketing was born of this consumer preference for pleasing tactile elements in packaging.”

We are excited to be one of Australia’s leaders when it comes to emerging technologies around this trend. We have seen print embellishments go from a luxury add-on to a key marketing strategy for brands looking to cut through. This is why we have invested in CLIQX technology.

With CLIQX, printers are now able to offer everything from braille printing for the visually impaired, to a crisp emboss or deboss. Now, it seems, the market is truly realising that there is more to this than just zhuzhing up your product packaging or business cards. Tactile printing has a number of functional purposes and is driving purchasing decisions.

Watermarx has been in on this secret for a long time. Our passion for the romance of print is inspired by the powerful impact that we know can be made when you engage your customers’ sense of touch. We didn’t need a report to prove it, but we’re chuffed that research is now saying what we have known all along!

Talk to us anytime about how we can get your customers’ senses tickled with the sensory delights of tactile printing.

 

 

 

 

Posted by watermarx on the 10th of November 2017

TEXTURED STOCK | We are now texturing digital paper!

Watermarx has just expanded our capabilities to offer you the option to have us create textured stock for you.

If you are looking for a specialty digital stock, then it’s slim pickings on the market right now. There are not many high-quality papers available with specialty features. So. why not consider having us texture a stock for you?

We select from plain stock and apply a fine embossed texture over the whole page, and…voila! A bespoke specialty stock for digital printing.

We can texture before or after printing, so we can even add it to a job you think needs a little more oomph! The featured image in the top right is a recent job we emboss on polypropylene sheets, which creates a very high-definition profile. Texturing on digital paper is not as sharp, but it does add a very lovely, subtle effect to the stock. Try it!

Textures papers can be a creative element of a print piece that elevates it and sets it apart.  It is definitely a powerful way to communicate premium quality. Nothing says “high end” like a lushly textured pattern that makes you want to run your hand over the surface, luxuriating in the touch. We see it used beautifully for exciting invitations and luxury brand stationery.

We are building our library of textures, which is very exciting, but we are currently offering these patterns (and our clients are having a lot of fun with them!)

Emboss textures now on offer from Watermarx Graphics:

  • Fine lines
  • Laid
  • Vellum
  • Linen

We can custom texture as well – talk to us about your job, and together we can come up with something that fits the spec and brings a little tactile magic to it.

Or, if it’s an old fashioned emboss you are after,  we have always been able to emboss a high-profile texture onto paper card and polypropylene for a WOW effect.

So, next time you call, ask us about our every-expanding textures library, or how we can emboss your next job. We’re experimenting all the time here at the lab. More on this coming soon!

 

 

Posted by watermarx on the 27th of July 2017