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Letterpress for the 21st Century | Australian Specialty Printers

GOLD FOIL EMBOSS AUSTRALIAN CRESTHaven’t heard of specialty printers, Watermarx Graphics? You must be living under a rock! Just kidding… but, seriously?

OK, here’s the run-down if you haven’t met us yet or you need a reminder before you bump into us at the next graphic design or print event in Sydney 😉

We are a team of dedicated print specialists. Our workshop is in Brookvale and, if you have met us, you will probably know our owners, the dynamic duo Al Fawcett and Ange O’Dea.

We’ve been at this for a while. It’s a rare occasion that we have the chance to step back and take check of what has been going on all these years. We opened our doors here in Sydney’s Northern Beaches in 2005 and have been working on print design projects at the very top end of the market ever since.

What kind of printing does Watermarx Graphics specialise in?

We really have done it all! At our heart, we are artisans and craftspeople who have carved out a niche in fancy embellishments. We try to take print design from great to out-of-this-world. That’s really our jam.

Our services include:

• Letterpress Printing
• Foil Stamping
• Embossing and Debossing
Texturing Paper
• Edge Gilding 

 

We do this for designers, design studios and we have awesome relationships with several print companies who we collaborate with to get their trade finishing done. In other words, we become our clients’ secret weapon so that they can offer their clients all these specialty extras.

We’re not just a pretty face, though. We’re inventors!

We got so good at this stuff that we patented letterpress technology called CLIQX. It’s the polymer system that we use to achieve our signature sharp, paper-sculpted letterpress and embossing results.

What’s more, people love it. That is why we have been lucky enough to claim so many industry accolades over the years for our work.

We don’t like to brag, but…

  • 2016 Media Super National Print Awards Silver & Bronze
  • 2016 FSEA Broze and Gold Leaf Award (USA) for “Invitations” & “Embossing and Letterpress”
  • 2013 FSEA Gold Leaf Award (USA) for “Excellence in Foil Stamping & Embossing”
  • 2012 FSEA Bronze Leaf Award (USA)
  • 2013 National Print Awards – Printing Industries Association of Australia, Bronze for “Specialty Print”
  • 2008 National Print Awards – Printing Industries Association of Australia, Bronze for “Innovation”
  • 2013 NSW PICA Excellence Awards Gold & Silver for “Stationary” & “Specialty Print”
  • 2012 NSW PICA Excellence Awards Gold & Silver for “Stationary”, “Self-Promotion”, “Small Business Category” & “Specialty Print”
  • 2011 NSW PICA Excellence Awards Gold, Silver & Bronze for “Specialty Print”
  • 2010 NSW PICA Excellence Awards Silver
  • 2010 GASAA Printovation Awards Gold

…and that’s just to name a few.

Passionate About Print Design and Paper Art

We’re design geeks and type freaks when it comes to print on paper. We can talk about textures, stock weights, inks, dies, foils, depth or height of an emboss and machines with you all day. Well, we could if we weren’t so busy helping our clients create A-list event invitations, stunning wedding invitations, business cards without compare, marketing materials to turn heads and more. Still, it’s always a delight to take a moment to sit back and smell the…envelopes?

There you have it! We’re acquainted now so don’t be a stranger. Call, email or Facebook stalk us anytime. We want to hear about what you have cooking and have lots of ideas about how we can help make it amazing!

Posted by watermarx on the 12th of June 2018

FSEA Paper Shows Foil Makes Packaging Pop!

cushopThe results of a study by the FSEA (Foil & Specialty Effects Association) was released this month which proves that foil boosts shelf appeal. The investigation was developed by FSEA in collaboration with The Sonoco Institute of Packaging Design and Graphics at Clemson University and R. Andrew Hurley’s research program.

They conducted an eye-tracking study in the CUshop Consumer Behavior Lab where 180 participants wore Tobii Glasses, which track pupil movements to monitor what items in a staged retail environment caught their eye. The research showed a clear advantage to foil stamping packaging.

The study detailed in this article proves that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process, the addition of a high-value enhancement to packaging greatly increased the likelihood of purchase.

In fact, the unknown brand – created solely for this study – was able to outperform national brands with decades of name recognition. 

The pilot study showed that  metallic foil decoration on packaging was most effective at attracting consumer attention faster and retaining attention on packaging longer than identical packages without foil.  Further studies will investigate the impact of this on sales.

To request a copy of the FSEA white paper”The Impact of High-Visibility Enhancements on Shelf Presence” visit http://fsea.com/newsarticle.asp?item=WhitePaperRequest

If you need help jazzing up your packaging, make sure to contact us here at Watermarx to discuss your project and see how we can help you shine from the shelf!

Posted by watermarx on the 27th of November 2016