WOWEE! Here’s a treat for you… We’re giving away 250 black ink letterpress business cards, printed on timeless coaster board for FREE to thank our loyal customers and to celebrate your amazing talents!
Spend $2000 or more on printing with Watermarx Graphics, in a 30-day period, to receive 250 FREE letterpress business cards on coaster board.
Isn’t that just the best?
This offer is valid for a LIMITED TIME ONLY. The deal is on from now until the end of July 2017, and applies to new orders only.
Call Al or Ange on 02) 9905 8127 or email email@example.com now and get printing!
We have printed stationery for the events and catering company, Khouzame Group, many times over the years and appreciate their attention to detail and quality they insist upon, going always above the call of duty on behalf of their customers. They realise exquisite occasions, putting in a tremendous effort to bring to life the vision of their clients for their special events, and make dreams (and dream days) a reality, with style and panache, and a lot of hard work (that they make look effortless)!
So, you can imagine how excited we were when they reached out to us for input into a special job for their client. They asked us to recommend a designer for a suite of wedding stationery, and we didn’t hesitate. We recommended Heather Hawkins of Hawk Creative. Heather always produces such stunning bespoke design for event stationery, and she delivered as always with this challenge.
Happy were we to unite these two talented businesses to collaborate on a beautiful piece of work. It bought together the best of all of Watermarx’s capabilities too. The result was a luxurious suite.
Invitation specs |
- 600 GSM Gmund cotton mounted back to back
- Debossed image
- Foil-stamped design and gilded edges
Invitation cover |
- Digitally printed on Superfine
- Embossed and foil stamped
Information cards |
- Digitally and letterrepss printed
- Edge gilding
RSVP cards |
- Bundled in an embossed and foil-stamped belly band
We loved doing this job and it truly reflected all of the process that Watermarx and our fabulous clients have to offer!
Happy New Year, creative paper lovers!
We are almost clear of the hyperactive energy of the Monkey (anyone else a little knackered from 2016?) and there are some interesting things happening in the design world to celebrate the upcoming Year of the Rooster. Vans, the streetwear brand, have released six new shoe silhouettes by Shanghai-based designer Kim Kiroic. Not to be outdone, Converse have release a Year of the Rooster apparel and footwear featuring a rooster feather motif and red lace tips. Dior released a rooster bracelet, and you can get some rooster-themed unmentionables from Calvin Klein.
However, in the year that is supposed inspire maximum integrity, perhaps designer froufrou is not quite enough. Enter, the inflatable rooster balloon produced out of China that, as happenstance would have it, coincidentally resembles Donald Trump that has gone viral on the internet.
The Rooster should be a fashionable year. He’s a stylish character, who excels in elegance and charm, a tad cocky, one might say. Nevertheless, it’s not all frivolity, Roosters are hardworking and punctual so don’t expect 2017 to be a feet-up year… as if we hadn’t already figured that out!
For those of you looking to create something special to celebrate this lunar New Year, Watermarx is right now printing some beautiful, colourful designs and sprucing up money envelopes.
It’s the Fire Rooster’s year, so put a bit of shimmer and shine on your artwork. Flaunt a little! We can help breathe fresh 2017 vitality and style into your designs with envelopes, postcards and invites with:
- Foil stamping in gold
- Letterpress printing in gold
- Embossing feather or rooster motifs
- …or whatever your imagination can muster!
Just give us a call and we can talk through the possibilities together.
Here’s to a year that delivers you wealth, health and happiness. Cock-a-doodle-doo!
Bastian Storch is the Art Director of Baxter Studios an agency we have collaborated with on many jobs. Bas has always been a delight to work with, and his studio continually produces original, high-quality work that we have had the pleasure to print.
Together, we recently worked on a job of passion with him- this beautiful, copper-foiled wedding stationery suite he designed for his upcoming wedding in the Hunter Valley.
What was the inspiration for this wedding invitation?
I wanted to create something different from your ‘usual’ wedding invitation, but wanted to still design something that shows what it actually is: a wedding invitation. My usual process is that I browse Pinterest for inspiration. I roam through different boards from architecture to graphic design, kitchens and landscaped gardens, you name it. Pinterest is like a weird wonderful rabbit hole! Of course I then also had to deal with the time, budget and weight constraints, because I didn’t really want to spend hundreds of dollars for postage to Europe, either.
Who was involved in the design process?
I designed it myself. There has been many drafts and changes until I arrived at the final design. Different printing techniques and embellishments such as letterpress, foiling, flocking and embossing have been part of the process where I ended up changing my mind multiple times. I heavily relied on Ange to guide me to find the most economical way to set up the designs to minimise the set-up cost for the printing plates. I also had my business partner and friend refine the wording and work her copywriting magic.
How was the invitation suite created?
I set everything up in Illustrator. It’s my preferred program to work in because I can use it like a scrap board where I just add new ideas, duplicate, change etc and fill it with multiple art boards so I can quickly get an overview of everything I designed and make quick decisions what works and which elements can be taken further.
Are there other printed elements that tie into the invitation’s theme?
The theme (if you can call it that) is French Country Provincial meets Australian Native Flowers meets …??? The wedding venue is this beautiful country estate in the Hunter Valley, called Redleaf. For florals we are keeping it simple with lots of greenery and Australian native flowers. There will be menu cards for each plate once we have finalised the menu. Our caterer is the amazing Robert who owns and runs Bistro Molines in the Hunter Valley. The menu will be French inspired obviously encompassing the theme. There are Thank You cards as well, which have already been printed.
What materials did you want to use and why?
Selecting the right paper was very important as I have a real passion of beautiful paper stocks. It actually was quite a journey to get the paper that I wanted to work and Ange has worked hard to find a printer who would print digital on 350GSM Colorplan Pristine White. The cover is Gmund Power Blue 300GSM, which is a lovely rich blue, that perfectly matches the vibrant copper foil.
The inserts are Colorplan Pristine White 350GSM. They are digitally printed with blue typography to match the blue of the cover and a water colour floral print of orange and pink to pick up the deep copper colour of the foil.
How was/will the theme of the invitations carried into other elements of the wedding?
The colour palette of the invite will be carried into other elements such a flowers, table decoration/wear and dress code for groom and groom as well as the bridal party.
Compliments or feedback you have heard or your favourite thing about the design?
I think my favourite thing is the copper foil and Gmund Power Blue paper stock combination. It’s such an amazing look.
How did you collaborate with Watermarx on in the making of these invitations?
Ange has been on my speed-dial for the last days of finalising the invite! Watermarx have been amazing helping me find solutions to stock and printing issues that came up during the quoting and development process and I couldn’t be more happy about the final product. The quality of finish and eye for detail has really made this design come to life.
Their pool of knowledge and resources is invaluable! Watermarx really helped with finding the right combination of all elements – paper, foil colour and printing technique.
The results of a study by the FSEA (Foil & Specialty Effects Association) was released this month which proves that foil boosts shelf appeal. The investigation was developed by FSEA in collaboration with The Sonoco Institute of Packaging Design and Graphics at Clemson University and R. Andrew Hurley’s research program.
They conducted an eye-tracking study in the CUshop Consumer Behavior Lab where 180 participants wore Tobii Glasses, which track pupil movements to monitor what items in a staged retail environment caught their eye. The research showed a clear advantage to foil stamping packaging.
“The study detailed in this article proves that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process, the addition of a high-value enhancement to packaging greatly increased the likelihood of purchase.
In fact, the unknown brand – created solely for this study – was able to outperform national brands with decades of name recognition. ”
The pilot study showed that metallic foil decoration on packaging was most effective at attracting consumer attention faster and retaining attention on packaging longer than identical packages without foil. Further studies will investigate the impact of this on sales.
To request a copy of the FSEA white paper”The Impact of High-Visibility Enhancements on Shelf Presence” visit http://fsea.com/newsarticle.asp?item=WhitePaperRequest
If you need help jazzing up your packaging, make sure to contact us here at Watermarx to discuss your project and see how we can help you shine from the shelf!