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COTTON ON TO GMUND COTTON – 100% LUXE FROM BJ BALL

Watermarx have teamed up with BJ Ball again to produce a beautiful sample set of GMUND Cotton stock.  It includes a box, a swing tag and a business card, showcasing how well this luxury paper stock lends itself to foil-stamped letterpress, blind emboss and deboss embellishments. If you haven’t seen it yet, get in touch with your rep at BJ Ball!

In the interview below, we spoke to our friend, Tony Betrand, the National Sales and Marketing Manager, about the success of this project.

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WMX: So, what’s the story behind this collaboration?

TB: GMUND Cotton is unmatched in the Australian marketplace and therefore we needed to work with a partner that was equally as passionate about the product. Watermarx was a logical partner as the work they do is of equally high standard.

What should designers know about this GMUND range?

GMUND Cotton IS 100% cotton – beware of imitations!

The luxury feel of GMUND Cotton is truly unique and the print quality outstanding. It’s the only cotton product recommended for offset printing as well as dry toner digital, letterpress, hot foil stamping and embossing.

There is no question that GMUND make amazing quality products and their Cotton stock is no exception. It’s s available in 7 colours and 4 weights (110gsm, 300gsm, 450gsm and 600gsm). Foil stamping comes up superbly, as you can see in the sample set created by Watermarx, and designers (and their clients) will love the end result.

Plus, it’s widely available across Australia through BJ Ball.

Why did you choose Watermarx to help with this project?

We have collaborated with Watermarx in the past and find that working with Ange and Al is always such a great experience. The technical experience that Al brings to the project is extremely valuable and the attention to detail is what makes Watermarx the outstanding letterpress printer that they are.

 

BJ Ball have GMUND swatches and our wonderful GMUND promotion pieces available for those interested in using the product. Just email info@bjball.com.au and they will bring it out to you.

 

Posted by watermarx on the 11th of May 2016

The Very Least You Can Do This Christmas

writing_letter_1207December should be called the Month of Good Intentions. It begins with casually made plans to catch-up with people, to have all your work finished before the office closes, to have the gift wrapping done with weeks to spare and ends in frantic Christmas party-hopping, midnight shopping and work calls in the Santa photo lines at the shopping centre.

Sometimes even loftier good intentions add to the pangs of anxiety as we rush to stitch up the rapidly commencing year. Niggling guilt-trips about doing something special at this time of year for the people we know have had a rougher year than us… or even those we don’t know. Charitable ideas circulate that we never get around to, or we settle for hurried compromises like throwing a bag of old clothes into the clothing bin on the way to school carols.  Scheduling proper catch ups or phone calls with friends and family we won’t be seeing, but who are on our minds, becomes this impossible task deferred to the New Year.

Breathe. It’s normal. Christmas is mayhem for us here at Watermarx Graphics, too. We are crazy busy doing what we do best, printing your cards, invitations, personalised stationery and shipping it all off to you with love. We have been doing this for eight years now and have been very fortunate to see the entire spectrum of creative expression on paper and it’s taught us a thing or two about business, letterpress, creativity and hard work, but there’s one lesson that stands out among them all – there is nothing more moving than a simple, thoughtful and genuinely crafted gesture.

So, the very least you can do this Christmas – not to appease the guilts or as a compromise, but as a true act of kindness for those who are in your thoughts – is send the people you care about a note. Of course, we hope that it’s on our signature letterpressed stationery,  or is one of our fabulous blind-embossed cards but failing that, and in all sincerity, you could send it on the back of a napkin. Because the point is the ten minutes you take out of your life to put pen to paper and let someone know, at the end of the year and amid the madness, that you are wishing them well from wherever you are.

It barely costs you more than a postage stamp and a bit of your time, and need not be an essay (or one of those ambitious annual family newsletters). A few lines and your wishes for the season will more than suffice. But do it. Handwritten letters have the power to move people in unforgettable ways. They are usually just the thing.

Watermarx’s Christmas Card Etiquette Tips

  • Use your own handwriting to sign Christmas cards. It’s makes it personal and touching.
  • Include your return address on all cards so that the recipient will know who the card is from right away and gets excited before opening it (they might even savour it until they have a quiet moment to enjoy your note).
  • When sending Christmas cards to business associates, send it to their offices unless you also know them socially.
  • For cards to co-workers, mail the cards to their home address, if possible. It’s an extra bit of effort but will give greater value to your card instead of just handing it to them in the office. It also has a more traditional feel when your card arrives by post.

 

WATERMARX CHRISTMAS CLOSUREOur last trading day is Tuesday 23rd December 2014 and we will re open ready for 2015 on Monday 12th January

 

Posted by watermarx on the 22nd of December 2014

Brighten Up With BJ Ball’s Latest Paper Range, Colorplan

colorplan_bjball_watermarxSpring means a burst of colour in nature, but there’s been a burst of colour in the print and paper world lately, too. Australian paper merchants, BJ Ball, launched Colorplan this year, which has seriously brightened up the scene! We chatted with Tony Bertrand, the Marketing and Business Development Manager for the BJ Ball Group to chat to us about this new range of paper, Carte Blanche and the latest trends in print design.

WATERMARX GRAPHICS: You had the first “Carte Blanche” this week. What is it and how did it go?

TONY BERTRAND: Carte Blanche is a series of events held around Australia aimed at educating Designers about the amazing world of Paper and Print. We have already held 2 in Sydney and have Melbourne on the 11th November 2014. Last week we ran the event in conjunction with AGDA. 42 people registered and the feedback was amazing. Paper and print is cooler than ever, and designers want to know the latest innovations that can help them and their clients.

WG: Colorplan is your latest range of stock – what can you tell us about it?

TB: 50 shades of colour! It’s the only range of 50 colours available in the Australian marketplace which means flexibility and creativity. The range allows for customers to invent what they would like to see. The product is designed to work together or separately, printed in all applications, mounted back to back up to 2100 GSM, embellished, cut, folded and even comes in an envelope any size you would like. It’s the ultimate bespoke product using the range of 50 colours.

WG: Which embellishments or treatments do you think best suit Colorplan stock and why?
TG: Colorplan is available in 25 different embossing patterns which means another unique look to your project. It takes foiling and obviously debosses very well. It’s also used extensively for letterpress printing.

WG: What is so exciting about such a huge range of colours? Do you have a favourite?
TB: Personalisation and customisation are two key elements that will provide a lasting impression with paper and print, in the digital age. Colorplan is part of this journey too. The ability to combine colours, print techniques and finishes together makes it possible to create a very unique piece. I have favourites –  Mandarin and Factory Yellow are gorgeous citrus colours, I like Imperial Blue, Fuchsia Pink….OK, so I have 50 favourites!

WG: Could you describe some of the creative things you have seen done with the paper lately?
TB: Get a hold of the new BJ Ball Business Card – they haven’t failed me yet as a conversation starter! Amazing invitations using a blind deboss, no ink at all. Business cards, invitations and posters by AGDA. And, of course, the use of white ink on coloured stocks can change the look and feel of a printed piece simply and cost effectively.

Posted by watermarx on the 14th of October 2014