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Watermarx & Boheem claim PICA Gold

Lexus pica watermarx boheemWe were thrilled to learn that Watermarx had taken out the Gold award for the stationery category at the PICA (Printing Industry and Craftsmanship Awards)  in December last year, with a collaboration piece we did with Boheem Design. We also won a silver in the Postcards and Greeting Cards section with this little number we printed for Dandreti Designs.

We thought you would like to learn a little more about the designers who helped us get the gong, so we caught up with Kassandra and Claire from Boheem to shoot the breeze about print and design. They claim to love fancy finishes, so we know you’ll get along!

What us the story behind Boheem Design?

Boheem opened its doors in 2004 when we (Claire Bonnor and Kassandra Hunt) decided to join forces. We had been friends whilst studying design at the College of Fine Arts, and wanted to begin a visual communications company which offered great ideas, beautiful design and an outstanding attention to details to our clients. Ten years on, and Boheem’s small team of talented creatives has made its presence felt in Sydney and beyond.

 What work do you most enjoy?

What we love about what we do is taking a brief from a client and then setting to work to transform it into an effective and rewarding piece of communication. We love the problem solving – that process of finding out what will appeal and ultimately evoke the right emotional connection with your target audience. This may sound very clinical, but it’s what makes us tick.

What do you think it is about the Lexus piece that caught the judges’ eyes?
Ange called us to let us know the invitation had won the gold PICA award. We were all very surprised and pleased to hear the news.The Lexus project had a combination of 2 paper stocks which were die cut and glued, a blue and silver foil as well as letterpress. The invitation was technically quiet difficult however we think the finished product looked refined and simple, which is the key to a successful design. It may have been the irregular die cut shape as well as combination of printing techniques which caught the judges eye.

Was this the first time you have teamed up with Watermarx on print projects?

We have collaborated with Watermarx on three Lexus Melbourne Cup invitations in the past, and always value the experience and advice Ange and Allen bring to each project. We send our initial design visuals across and chat through what they think will give the best result. We will always have an idea for the paper stock and finishes we would like, but this might change depending
on what Watermarx recommends. Definitely a team effort!

Posted by watermarx on the 18th of February 2014

In The Mood For Love


It’s our tip, lovebirds (from our many years of experience printing your invites) that something happens around this time of year that creates a spike in engagements. Put it down to all the mistletoe and champagne.

If you find yourself or someone you care about down on bended knee this Christmas or New Year, then it won’t be long before you will need to get thinking about dates. Save the Dates, in particular. These are cute little reminders that guarantee as early as possible that your friends know about your wedding date, even if you haven’t decided on anything else (except, perhaps, who you are planning on marrying.)

We have seen, in recent times, some incredible advances in technology, pushing the limits of print. But one thing we have noticed is that the technology seems unable to never believable reproduce depth and texture on the screen. There is nothing that can replicate the wonderful feel of letterpress printing.

The tips of our fingers will never cease to delight in running over the indentation of the impression, and the slightly burnished surface of the opposite side. It is a sensation that evokes a very simple, deeply human pleasure  connecting to the history of handmade crafts.

That’s why letterpress and print embellishments are a beautiful part of our clients’ special occasions. The celebration of what it is to be human, calls for the magic of this tactile art.

One designer who understands this very well, is designer Clare Stuban ( who created the artwork for this pretty “Save The Date” (pictured) for her own wedding.  She brought in a few of our processes, including foiling the edge and date in gold, the date was also embossed to pop, we letterpressed the text and die-cut the unique shape she chose. It was printed on BJ Ball’s Stardream Opal 285 GSM, for a shimmery finish.

Another timeless art is calligraphy and we’re lucky enough to see excellent examples of the work of professional letterers, right here in our workshop. Clare asked Calligraphy By Jennifer to create a bespoke handwriting style for some wording on the front and back of the invitation.

So, enjoy the magic of this most romantic time of year and remember that one of the best ways to share your special moments with others, is by thinking of special touches that activate the senses and make a memorable impression.

Posted by watermarx on the 22nd of November 2013

Trending: Art Deco | Gatsby’s All The Rage


Val Morgan invite by Tim Craw

Vintage pizazz has never been hotter with Gatsby-fever seizing the print and paper world.

Inspired by the Baz Lurhmann film remake (released this year) of the F. Scott Fitzgerald novel which defined the “Jazz Age” forever, this trend has been revived throughout the design world and we’re seeing it fly through our presses for wedding, event and party invitations. Classic Art Deco geometrics and typefaces are glimmering with all the lustre of the roaring 1920’s, foiled, debossed, embossed and laser-cut in all the radiant splendour of that eternally modern era.

This gorgeous, gold foiled number (pictured) was designed by Tim Craw from Design Biaccident.

Even publishing house, Penguin, has jumped onto the trend, launching a special release of Fitzgerald’s five generation-defining novels; The Great Gatsby, Tender is the Night, This Side of Paradise, The Last Tycoon and The Beautiful and Damned as well as his short-story collection Flappers and Philosophers, in lovely hardback. These sumptuous new editions are all beautifully designed with distinctive Art Deco patterning on elegant foil jackets, and come with a matching bookmark.

Jay Gatsby had a way of embellishing the truth, so why not embellish your designs?  Glitzy additions can take a simple piece to the next level. Edge colouring, foiled envelope flaps, mounting, letterpressed all-over patterning and more are all part of this striking trend. Here are  some tips to Art Deco-rate.


Oh, the fun we’ll have, old sport!  Or, how to create the perfect Art Deco look:

  • For the ultimate in Deco Decadence apply the timeless Art Deco palette: black, gold and ivory
  • The Jazz Age was mad for metallics! Stocks were high until the Wall Street crash of 1929, and so were the rich… on spending. Get that gold rush by foil stamping chevron geometric borders.
  • Shapely legs were out for the first time, as the flappers’ hems inched higher up their thighs. Die-cutting bold, flowering curves to give envelopes and cards a unique look harks back to an era where stationery was personalised, plush and pretty. Dance cards hanging off slender wrists at parties, scented love-letters, place cards, invitations and imposing stockbroker business cards, arched frames to mimic the Chrysler building  and capture this moment in time that was dedicated to the good life.
  • Letterpress loves Deco fonts.  The artistic style has had a huge impact on typography (Broadway and Peignot are typefaces we see all the time) so, experiment a little with these towering typefaces.
  • The much-derided sunburst motif has lost its appeal in modern design, but an embossed or debossed art deco badge still looks as exciting and chic as ever. The “rays” extend with all the possibility of modernity and look fabulous foiled or embossed.
  • Indulge in luxurious stocks with a touch of shimmer. High quality paperie embodies the impossible chic of this trend.
Posted by watermarx on the 31st of October 2013