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Interview with Anna Hildebrandt from Bentley Restaurant & Bar

BENTLEY restaurant business cardsWatermarx were asked by the owners of Bentley Restaurant & Bar to print the restaurant’s business cards and tags for their new location opening. Surry Hills creatives will be familiar with this longtime Crown St eatery, which is now serving it’s delicious fare in the city on the corner of Pitt and Hunter Streets.

We used  CLIQX to create a crisp, raised logo and the cards were foiled  on the reverse. We mounted two sheets of Notturno back-to-back for weightiness that says luxury (and authority, if you want to get deep) and then the die cut the edgy angles and punch hole.  Voila! Quite the sexy little number, if we do say so ourselves!

We spoke with Anna Hildebrandt from The Bentley about what they were looking to achieve with this design job.

What qualities did you want your business cards and napkin tags to represent of your brand?

Design and quality has been extremely important to us, right from the concept and planning stages of the new Bentley. We moved from our founding Surry Hills location to the Radisson Blu Hotel in Sydney’s CBD in 2013, and rebranded. We are now located at the business end of town. Everything we do and present is of a high standard from our food and wine to our interior design, right through to our business cards and napkin tags.

How did you settle on the design that was printed?

The theme that our design team was working to was “Classic…with an edge”. Our interior designer Pascale Gomes-McNabb created an interior space that muses on the inherited classic elements of the building then added some ‘edgy’ elements such as abstract scaffolding in black metal and custom made lighting to create a classic contemporary interior. The same was applied to the re-brand, graphic design and collateral, however it was important that everything complemented the interior design and didn’t clash with it. Our graphic designer, Felicity Coonan worked with a classic typeface for our new logo, and the contemporary edge comes in the detail you see in the cards such as the all-black front, the texture, the blind emboss and white foiling. Also, the quality was very important to us – we didn’t want a flimsy business card so Ange recommended a suitable paper stock (Natturno) and we mounted 2 x 300gsm stocks back-to-back. We love the result.

What was the best thing about working with Watermarx?

From the beginning, we got the sense that Ange was passionate about creating beautiful, quality products. She was very generous with her advice and was quick to reply to any of our queries and it was close to Christmas at the time, so a lot of pressure! Price is important of course, but overall our decision to work with Watermarx was based on all of those things collectively; price, the ability to deliver a quality product to complement our restaurant and good customer service.

How do you think design adds to the customer experience?

Design is extremely important and in each of our restaurants our design reflects mood and style. We offer dining experiences but we often say that we are in the business of entertainment. Yes, people come to our restaurants to eat and drink, but they also want to be entertained – by trying new dishes or ingredients that they can’t make at home, by trying new wines they wouldn’t normally have a chance to buy, by the ambience of the room, the music and the overall experience of escaping and being looked after for a few hours.

Bentley originally was a mainstay on the Surry Hills scene, you must have built up quite the creative clientele during that time being right in the heart of the Sydney design world, there. What is it now like at your new location?

After 7 fantastic years in Surry Hills, we felt it was time to ‘up the ante’ somewhat with the new Bentley. In 2012 we opened Monopole in Potts Point. There’s a very creative community there too and Monopole gave us the opportunity to play with a more relaxed concept. Moving to the CBD gave us an opportunity to refresh the Bentley brand and be closer to the business community where it also made sense to open for lunch as well as dinner. But not only for the business community, Sydney’s CBD has really come alive at night in recent years. There are some great bars, hotels and restaurants now located in the city and it has a completely different vibe after 6pm to what it had 10 years ago.

So now that the weather is warming and it’s time to emerge from winter hibernation and get into spring socialising, why not head into town to check out Bentley’s sophisticated new look?  Bon appetit!

Posted by watermarx on the 3rd of October 2014

Interview with Adam N. Moses from ANM Design

CK invite (2)

We printed this amazing invitation for Adam N. Moses of ANM Design earlier this year. The best part about this job was working with Adam early in the conception stage, so that we could consult on how to pull together his idea in the best possible way. We talked through the possibilities together and the result is a very classy design and a lovely job overall!

Check out the design here:

We talked to Adam about the process of designing and printing this job, for his take on how the magic came together.

“My client for this project was my sister and this project was my wedding gift to her and her husband. We initially discussed what was required and then she gave me complete creative control of the project, only giving me the content that was required. I wanted to create something special for them so I went all out with this one. I could have cut corners here or there, but after meeting with Watermarx, I knew we could produce something really special.

I spoke with Ange from Watermarx and briefly discussed my project and asked to visit her in the office to go through what I was after. I had some rough ideas of what I wanted but it was when I met with Ange that we cemented the ideas. I had already designed the pattern and graphic for the invitation prior to meeting with Ange, and she was able to guide me in the best was to execute my design. It only took one brief meeting to turn all my ideas into the printed project.

When it comes to bespoke projects, Watermarx are who I turn to. Their knowledge of stocks, processes, timing and capabilities are why I use them. Most other printers would consider me a headache and become frustrated over my requirements and attention to detail. Watermarx on the other hand, understand and appreciate the level detail required for award winning projects. Watermarx also pointed me in the right direction in terms of calligrapher for the invitation. I used Julie Williams from Inkspiration.”



Invite and RSVP:  

  • Letterpress printed back sheet (Gmund Cotton)
  • Foil stamped and embossed front sheet (Cambric Linen Blue)
  • Mounted back to back and die cut to circle


  • Blind emboss and die cut (300 Gmund Cotton)

Sealing sticker:

  • Gold foil, blind emboss and die c
Posted by watermarx on the 22nd of September 2014

Watermarx & Boheem claim PICA Gold

Lexus pica watermarx boheemWe were thrilled to learn that Watermarx had taken out the Gold award for the stationery category at the PICA (Printing Industry and Craftsmanship Awards)  in December last year, with a collaboration piece we did with Boheem Design. We also won a silver in the Postcards and Greeting Cards section with this little number we printed for Dandreti Designs.

We thought you would like to learn a little more about the designers who helped us get the gong, so we caught up with Kassandra and Claire from Boheem to shoot the breeze about print and design. They claim to love fancy finishes, so we know you’ll get along!

What us the story behind Boheem Design?

Boheem opened its doors in 2004 when we (Claire Bonnor and Kassandra Hunt) decided to join forces. We had been friends whilst studying design at the College of Fine Arts, and wanted to begin a visual communications company which offered great ideas, beautiful design and an outstanding attention to details to our clients. Ten years on, and Boheem’s small team of talented creatives has made its presence felt in Sydney and beyond.

 What work do you most enjoy?

What we love about what we do is taking a brief from a client and then setting to work to transform it into an effective and rewarding piece of communication. We love the problem solving – that process of finding out what will appeal and ultimately evoke the right emotional connection with your target audience. This may sound very clinical, but it’s what makes us tick.

What do you think it is about the Lexus piece that caught the judges’ eyes?
Ange called us to let us know the invitation had won the gold PICA award. We were all very surprised and pleased to hear the news.The Lexus project had a combination of 2 paper stocks which were die cut and glued, a blue and silver foil as well as letterpress. The invitation was technically quiet difficult however we think the finished product looked refined and simple, which is the key to a successful design. It may have been the irregular die cut shape as well as combination of printing techniques which caught the judges eye.

Was this the first time you have teamed up with Watermarx on print projects?

We have collaborated with Watermarx on three Lexus Melbourne Cup invitations in the past, and always value the experience and advice Ange and Allen bring to each project. We send our initial design visuals across and chat through what they think will give the best result. We will always have an idea for the paper stock and finishes we would like, but this might change depending
on what Watermarx recommends. Definitely a team effort!

Posted by watermarx on the 18th of February 2014