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Braille Embossing | Doesn’t Have to be a Bumpy Ride

embossing-braille-with-cliqx-at-watermarxBraille is not new but the tools and legalities around braille embossing have evolved in an exciting direction, but it’s exciting to share with you that Watermarx Graphics has the technology!

A language of raised dots that was designed to help blind or partially blind people read, Braille was invented almost 200 years ago. Louis Braille created the system inspired by a military “night writing” code, in France in 1821. He had been blind since he was three. It is read by running fingertips over each character which represent letters of the alphabet and punctuation marks.

In recent years the EU has mandated the inclusion of standardised braille on the packaging of pharmaceuticals, but the trend is spreading across the world. Have you noticed the increasing commonality of braille on household chemical products, CD covers, medicines, food packaging and signage, as well as countless random other things? This is not due to regulation, here in Australia, but the manufacturers’ sense of social responsibility to make their products more accessible to the visually impaired. It’s possible, though, that in the very near future, regulatory bodies here will follow the Europeans, and make braille compulsory on some things allowing more equal opportunity for the visually impaired.

At Watermarx Graphics we work with a quick and inexpensive method of embossing that has achieved excellent Braille results for our clients. This means that we can help you can include Braille on your packaging and other specialty printing.  For more information, get in touch! We would love to chat to you about including Braille embossing in your next packaging job.

Posted by watermarx on the 17th of August 2014

Watermarx Loves Sydney’s Northern Beaches

alfawcett_northernbeaches2Sydney’s Northern beaches are an underestimated and exciting, emerging hub of creativity. There is a growing army of talented designers and boutique graphic design studios popping up in the homes, offices and share spaces in this neck of the woods and we are proud to service many of them.

Watermarx Graphics has been established here in Brookvale (Brookie!) close to the gorgeous coast and proudly north for nine years now. During that time there have been many newcomers to the creative print design scene and who can blame them? The location is fantastic, and if you like the surf like Al does (look at him being all Ironman in this pic!) then it’s the best spot for lifestyle.

We’re proud to have serviced the many wonderful creative people here, and to be considered the go-to printers for specialty embellishments, letterpress embossing and foil stamping on the Northern beaches. We have been working on our technology for many years, as we have striven for excellence in the finished product and smiles on our customers’ dials. The result has been many great collaborations (and more than a few awards claimed on the way) with our local clients.

Adding decorative details like the range of print embellishments we offer can help your work stand apart from the rest. We can work with you at the earliest stages of your design concept to find the best, most exciting, visually appealing and economical way to incorporate foil stamping, letterpress or embossing into your work, enhancing the overall product for your clients.

Of course, while we love our happy home here, it bears mentioning that we work with graphic designers all over Australia. We often consult over email or the phone, and thanks to the magic of the web, can have a job printed and shipped off to our clients anywhere in the world. We even get interstate visitors who like to check out our machines and set-up. We’re always happy for designers to pop in for press checks and welcome them into our busy hub of foil stamping embossing and letterpress on the Northern Beaches!

Posted by watermarx on the 18th of July 2014

Neenah Paper launches “The Beauty of Letterpress”

beautyofletterpressneenahNeenah Paper have just launched The Beauty of Letterpress, a blog devoted to the celebration of our craft. It has everything from the history of letterpress through to modern day magicians who are casting strange magic with ink and muscle. Leading American letterpress printers are showcased as well as notable mentions from elsewhere in the world – including us!

“When art or type is pressed into sumptuous paper, it creates a physical impression that simply begs to be touched,” said Tom Wright, senior director of advertising and design for Neenah Paper. “We believe the extraordinary, communicative power of letterpress printing and the community of people who make it happen deserve a special place—The Beauty of Letterpress celebrates and honours the modernity of this 500-year old craft.”

The Beauty of Letterpress is a sister site to The Beauty of Engraving launched by Neenah Paper last year. Both sites feature CRANE® Papers. CRANE’S LETTRA® Papers, CRANE’S CREST® Papers and CRANE’S BOND® Papers are marketed and sold by Neenah Paper.

As part of this virtual letterpress home for the 21 st century, the creators have pledged to help raise $30,000 in funds for  Hamilton Wood Type & Printing Museum (  The Museum is a landmark institution in America’ rich printing history and keeps relics of letterpress dating back to the 15th century, when letterpress had only just started.

Check out Watermarx’s listing on the website and delight in a lovely digital tribute to letterpress.

Posted by watermarx on the 9th of April 2013