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VA-VA-VOOM | Khouzame Group bring together a WOW invite

We have printed stationery for the events and catering company, Khouzame Group, many times over the  years and appreciate their attention to detail and quality they insist upon, going always above the call of duty on behalf of their customers. They realise exquisite occasions, putting in a tremendous effort to bring to life the vision of their clients for their special events, and make dreams (and dream days) a reality, with style and panache, and a lot of hard work (that they make look effortless)!

So, you can imagine how excited we were when they reached out to us for input into a special job for their client. They asked us to recommend a designer for a suite of wedding stationery, and we didn’t hesitate. We recommended Heather Hawkins of Hawk Creative. Heather always produces such stunning bespoke design for event stationery, and she delivered as always with this challenge.

Happy were we to unite these two talented businesses to collaborate on a beautiful piece of work. It bought together the best of all of Watermarx’s capabilities too. The result was a luxurious suite.

Invitation specs |

  • 600 GSM Gmund cotton mounted back to back
  • Debossed image
  • Foil-stamped design and gilded edges

Invitation cover |

  • Digitally printed on Superfine
  • Embossed and foil stamped

Information cards |

  • Digitally and letterrepss printed
  • Edge gilding

RSVP cards  |

  • Foil stamped both sides

Wrap |

  • Bundled in an embossed and foil-stamped belly band

 

We loved doing this job and it truly reflected all of the process that Watermarx and our fabulous clients have to offer!

Posted by watermarx on the 28th of January 2017

MONA WEDDING | Cut from Gold Cloth

olivia-invite

When designer, Olivia Wood, decided to get married her friends were surprised that she didn’t design her own invitation. Instead, she turned to a good friend, Georgia White, Senior Designer at Equilibrium Design, who she had studied with. But Olivia knew two heads are better than one with these things!

WMX: Who designed your invitation?

OW: Georgia White, and I studied at UTS graduating with Hons. Bachelor of Design in Visual Communication, 2011. As it was my wedding I thought it was best to collaborate my ideas and inspiration with my amazing friend Georgia.

People may have asked why I didn’t design my own creative suite for my wedding. I knew from the very beginning that a collaboration would help me as there are so many decisions to be made when planning a wedding, so instead of constantly judging my own designs it enabled me to celebrate my ideas with my gorgeous friend Georgia’s creative energy and expertise in print design. She created the invitations as a digital vector texture and we had handwritten calligraphy. Bek Burrows hand-wrote our names. She is my wedding stylist and has absolutely stunning writing.

WMX: What inspiration the design of the invitations?

OW: Our chosen location for the wedding, the art gallery MONA, in Hobart. I approached Georgia with a brief, I wanted the invite to emulate the textures of the building. I wanted the design to be dramatic, modern and traditional all at the same time. My brief to her for the invites to be different and bold. The design was to have a utilitarian edge, but at the same time, to be romantic. The envelopes were stunning!  They were lined with gold Curious Collection metallic paper, deep red calligraphy to match the invite handwritten by stylist.

  • Colour palette: earthy and metallic
  • Monogram: a traditional serif with a modern edge
  • Font: sans serif body copy and traditional calligraphy 

WMX: Was it standalone or were there other printed elements that tied into the theme?

OW: We did an extra run of the mongram side without the red background for the thank you cards, A5 letterpressed menu dark grey font with guest names in large deep red calligraphy at the top, seating plan as a fold out flyer given to each guest as they boarded the Ferry and our wedding website.

WMX:  What materials did you use and why?

OW: Any speciality finish on offer, we wanted to have it! 🙂 The specs were: 600gsm cotton letterpressed, foiled, gold guilded edges, 2 colour PMS. The foil was to bring out the metallics, full colour deep red back to match the colour palette of the wedding (gold and deep red).

WMX: How did you collaborate with Watermarx on in the making of these invitations?

Angela was my main point of contact. She suggested we add gilded edges to blend both sides of the invite together. She also gave us the idea to print an extra run of the gold foiled monogram and textured back for the Thank You cards, which turned out to be very cost effective! She suggested that bulk up the lines in the artwork so the texture was bolder and more effective with the foil.

WMX: How will the theme of the invitations carried into other elements of the wedding?

Maroon bridesmaids dresses, deep reds in the flowers, gold building and cutlery, dark grey linen table cloth (to match the body font).

WMX: What’s your favourite thing about the design?

I love the calligraphed names, the paper weight and the depth of colour. I’ve enjoyed hearing from people that they find the design unusual and edgy.

The wedding will be Friday, Nov 18th 2016 – MONA, Hobart.

olivia-invite

Posted by watermarx on the 18th of October 2016

We’re LOVING Foil Edge Gilding

davidjones
We have been busy getting gold on our hands here at Watermarx, with our clients showing a sudden flurry of enthusiasm for edge gilding on their high-end jobs. Lot’s of finery and fun!

Gilding is an embellishment we offer our clients as a value-add for their jobs and it works across a huge spectrum of pieces, for all different purposes. The shimmery foil edge gives a piece personality and something a bit special. It’s an ancient technique used even way back by the pharaohs, to suggest a hint of luxury. It will upgrade the whole look and feel of the job, and we joke that it’s a champagne upgrade for those on a beer budget.

goldWe will gild (almost) anything starting from business cards, to A6 sizes and above, to add that extra va-va-voom! First, we prepare our sheets to be sure that the edges are ultra-smooth and dust-free, then we apply a thin layer of foil along the edge of the stacked, cut pieces and file it back. That’s why you can’t have colour bleed off the edge, because the print quality can be scuffed or made furry after we sand the gilding back to finish.

If you’re looking for a little je ne sais quoi for your next job, chat to us about this special feature, and be sure to read our tips below to help you best design the glam factor of gilding, in the most cost-effective way.

 

Tips for incorporating foil edge gilding into your job

  • Use a border/margin: when combining edge gildng and digital print, don’t have the colour bleed off the edge
  • Select a coloured stock: gilding works best on coloured paper but it can also make a beautiful impact on plain white stock (and elegantly dress up a simple look)
  • Be creative with your colour choices: gold and silver are perennial favourites, but we have seen some gorgeous pop pink and neons used
  • Upgrade the look of a cheap job: if using a thick, economical box board and we can over edge gild to instantly make the piece look premium

montblanc

Shakespeare is often attributed with popularising the phrase “don’t gild the lily”, which means to add or embellish something that is already naturally beautiful. In this case, though, we have found that edge gilding can transform a simple job that is lacking a distinction, and inexpensively take the whole piece to a new level, giving it a much more premium look and feel.

In big news across the ditch, the first David Jones store opened in Wellington, New Zealand a week and a half ago, and we had a lot of fun helping produce the invitations for their launch event. The touch of gold must have brought good luck because the New Zealand media keep reporting record sales!

Read more about Watermarx Graphics gilding here

Posted by watermarx on the 9th of August 2016